Marketing Manager - Marketing Manager III
Title: Marketing Manager III Duration: 6 Months with possible extension Location: New York City, NY Pay Range: $45.00/hr. to $63.00/hr. (DOE) Job Description: The Amazon Digital Advertising (ADA) team is seeking an innovative, results-oriented programmatic media buyer to drive the marketing strategy/planning, execution, optimization and performance analysis for programmatic campaigns across key internal advertisers across Amazon. The ideal candidate has a strong analytical mindset, excellent communication skills, and a deep understanding of the programmatic ecosystem. To be successful, you will need to thrive in a fast-moving and data-driven environment where speed, operational excellence and managing multiple campaigns simultaneously are paramount. Experience with platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath is required. Key responsibilities include campaign setup, budget management, performance analysis, and reporting. You will also be responsible for identifying opportunities for optimization and scaling, as well as troubleshooting any issues that arise during campaign execution. Your ability to interpret data and translate insights into actionable strategies will be essential to your success in this role. Amazon Digital Advertising team (ADA) focuses on leveraging Amazon s Advertising DSP to support the digital marketing initiatives of Amazon s own strategic businesses. Our primary stakeholders are the internal marketing teams across Amazon. Together, we are building the future of advertising at Amazon through product and science innovation and new advertising experiences. Must have:
- Bachelor s degree in marketing, Advertising, or related field
- 3+ years of experience in programmatic media buying
- Proficiency with DSPs such as The Trade Desk, DV360, or MediaMath
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Experience with data analysis and reporting tools
- Understanding of RTB, audience targeting, and ad exchanges
- Ability to manage multiple campaigns and deadlines
- Detail-oriented with strong organizational skills
- Knowledge of digital marketing metrics and KPIs
Nice to have He has direct, recent experience executing PG campaigns in Amazon DSP. They re comfortable managing multiple stakeholders across the publisher, agency, and advertiser side, and have a track record of optimizing performance while managing pacing and troubleshooting complex issues. Strong written and verbal communication is evident, as well as ownership over campaigns. Experience with Amazon DSP Key responsibilities:
- Plan and execute programmatic media campaigns within Amazon DSP.
- Manage cross-team deadlines and project plans to ensure all initiatives are launched on time.
- Manage campaign budgets and pacing to ensure optimal performance.
- Monitor and analyze campaign performance metrics.
- Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.
- Optimize campaigns based on data insights and KPIs.
- Collaborate with internal teams to align media strategies with business goals.
- Generate detailed performance reports and present findings.
- Stay current with industry trends and emerging technologies.
Basic Qualifications
- Bachelor s degree in marketing, Advertising, or related field
- 3+ years of experience in programmatic media buying
- Proficiency with DSPs such as The Trade Desk, DV360, or MediaMath
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Experience with data analysis and reporting tools
- Understanding of RTB, audience targeting, and ad exchanges
- Ability to manage multiple campaigns and deadlines
- Detail-oriented with strong organizational skills
- Knowledge of digital marketing metrics and KPIs
Preferred Qualifications
- Experience with Amazon DSP
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