Digital Marketing Specialist at Gap International Springfield, PA

Digital Marketing Specialist job at Gap International. Springfield, PA. ABOUT THE ROLE Gap International, a leading global management consulting firm, is looking for a dynamic and results-driven Digital Marketing Specialist to take our digital marketing efforts to the next level. You will play a critical role in expanding our reach and increasing engagement through innovative marketing strategies. This is an exciting opportunity to own and optimize digital campaigns across multiple channels. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you. ABOUT GAP INTERNATIONAL Gap International is a global performance consulting company based just outside of Philadelphia. For over 40 years, we’ve helped leaders and organizations achieve breakthrough business results by shifting mindsets and embedding transformational change. Our proven methodologies enable teams to innovate, align, and execute bold strategies that drive extraordinary performance. RESPONSIBILITIES

• Create and implement multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation aligned with company objectives.
• Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
• Manage and optimize digital advertising, SEO, SEM, and social media campaigns to attract and convert high-quality leads.
• Manage the MQL process, including lead attribution model
• Execute targeted email campaigns within Dynamics 365 CRM, ensuring personalized touchpoints for prospects and clients.
• Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates
• Monitor, analyze, and report on key performance metrics (website traffic, conversion rates, lead quality, and ROI), generating actionable recommendations and drive decision-making to optimize the effectiveness of campaigns
• Work collaboratively to develop compelling content that resonates with target audiences and strengthens our market presence.

QUALIFICATIONS

• 6-8 years of digital marketing experience.
• Bachelor’s degree in marketing, business, or related field.
• Strong track record in B2B lead generation and demand generation strategies.
• Expertise in Google Analytics, CRM platforms (Dynamics 365), and email marketing tools (HubSpot, Constant Contact, MailChimp, etc.).
• Hands-on experience managing SEO, SEM, PPC, social media marketing, and email campaigns with measurable results.
• Strong analytical skills to interpret complex data sets and translate insights into actionable marketing strategies.
• Ability to thrive in a fast-paced, results-oriented environment and collaborate effectively across teams.

GAP INTERNATIONAL ASSOCIATES

• Purposeful people at work impacting companies around the world.
• People who thrive in a learning environment and enjoy growing and performing at their best
• Comfortable with ambiguity and eager to take on new endeavors
• Curious and committed to their growth, development, and maximizing their full potential
• Collaborative team players who communicate and contribute insights and new ideas at all levels

WHAT WE OFFER

• Purpose-driven work that challenges and inspires you.
• An unmatched company culture with ongoing growth and development opportunities.
• Highly competitive health benefits and a generous 401(k) plan.
• Performance-based bonus aligned with company and individual success
• Tuition reimbursement for continued learning.
• International travel opportunities

LOCATION Gap International associates are based out of our corporate office in the Philadelphia metropolitan area. In order to be considered for this role, applicants should be legally authorized to work in the US. Apply tot his job Apply To this Job