[Remote] Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. MacroHealth is a healthcare technology company focused on enhancing transparency and efficiency in healthcare purchasing. They are seeking a Growth Marketing Manager to drive pipeline creation and acceleration through innovative demand generation and account-based marketing strategies, leveraging AI tools and collaborating closely with sales teams.

Responsibilities

• Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
• Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
• Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
• Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
• Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
• Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
• Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
• Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
• Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
• Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
• Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
• Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
• Support the development of customer marketing programs as the business scales

Skills

• 7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
• 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
• Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
• Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
• Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
• BA/BS degree in Marketing, Business, Communications, or a related field
• Growth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks
• AI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around you
• Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions
• Exceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners
• Collaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind
• Highly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment

Benefits

• Bonus
• Equity
• 401k match
• Flexible PTO
• Medical/dental/vision insurance
• Flexible work options

Company Overview