[Remote] Marketing Automation Specialist

Note: The job is a remote job and is open to candidates in USA. ISC2 is the world’s leading nonprofit member organization for cybersecurity professionals, dedicated to creating a safe and secure cyber world. They are seeking a motivated Marketing Automation Specialist to manage end-to-end email campaign delivery, support audience segmentation, and optimize email journeys and landing pages.

Responsibilities

• Own the end-to-end review, build and deployment of global emails with accuracy
• Build and manage customer journeys and automated lifecycle campaigns within Salesforce Marketing Cloud Engagement (SFMC)
• Manage global email calendar while maintaining best practices
• Execute QA and end-to-end testing for all campaigns. Ensure communications are vetted, approved, and tested
• Collaborate with internal stakeholderoptimize campaign performance through testing and segmentation
• Manage lists from multiple databases for email and automation campaigns (via Data extentions)
• Assist in development & editing of cloud pages with forms
• Maintain current processes for email best practices and new marketing automation tools when introduced
• Share insights and ideas with the team to help with process and performance improvement
• Ensure compliance with CAN-SPAM and GDPR
• Troubleshoot email automation and/or build errors
• Miscellaneous duties as assigned

Skills

• Previous SFMC experience (2+ years)
• Strong knowledge of online/email marketing execution focused on established processes and procedures
• Understanding of CAN-SPAM and GDPR required
• Intermediate proficiency in MS Office/O365, with a focus on Excel
• HTML/CSS experience
• SQL knowledge or exposure desirable
• Monday.com experience (Project management software) desirable
• Experience working with AI tools or a demonstrated willingness to learn
• Minimum of 3 years hands-on experience managing and deploying emails, creating, running, and maintaining multiple email automation campaigns, utilizing an email service provider or marketing automation platform
• Bachelor's Degree in Marketing or Communications preferred. Will consider candidates with a high school diploma and at least 7 years of relevant experience

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