Experienced Customer Insights Associate Director – Driving Business Growth through Data-Driven Strategies

At arenaflex, we're on a mission to revolutionize the way we understand and connect with our customers. As a key member of our Customer Insights team, the Customer Insights Associate Director will play a pivotal role in shaping our brand experience strategies, messaging, and public relations. If you're a seasoned professional with a passion for data-driven insights and a knack for driving business growth, we want to hear from you.

About arenaflex

arenaflex is a forward-thinking organization that's dedicated to delivering innovative solutions that meet the evolving needs of our customers. With a strong focus on customer-centricity, we're committed to creating meaningful experiences that drive loyalty, retention, and growth. Our team is passionate about harnessing the power of data and analytics to inform our business decisions and stay ahead of the curve.

Key Responsibilities

As a Customer Insights Associate Director at arenaflex, you'll have the opportunity to work closely with senior leaders to understand key business issues and develop data-driven insights that inform our brand experience strategies, messaging, and public relations. Your key responsibilities will include:

• Partnering with senior leaders to identify key business issues and develop data-driven insights to inform brand experience strategies, messaging, and public relations.
• Designing custom research projects to yield actionable insights that drive brand strategies, including the Brand Measurement Trackers.
• Guiding research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Leading a cross-functional team in preparing the Annual 'State of the Brand' report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Managing research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partnering with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.

Requirements

To be successful in this role, you'll need to possess the following qualifications:

• Eight or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Knowledge of media monitoring and analysis tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Nice-to-Haves

While not required, experience in social media management would be a valuable asset in this role.

Benefits

As a valued member of our team, you'll enjoy a range of benefits, including:

• 401(k) plan
• Adoption assistance
• Health insurance
• Paid time off
• Parental leave
• Tuition reimbursement

What We Offer

At arenaflex, we're committed to providing a dynamic and supportive work environment that fosters growth, innovation, and collaboration. As a Customer Insights Associate Director, you'll have the opportunity to:

• Work with a talented team of professionals who share your passion for customer-centricity and data-driven insights.
• Develop and implement cutting-edge research projects that drive business growth and inform our brand experience strategies.
• Collaborate with senior leaders to shape our brand messaging and public relations efforts.
• Enjoy a range of benefits and perks that support your well-being and career development.
• Contribute to a culture that values diversity, equity, and inclusion.

How to Apply

If you're a seasoned professional with a passion for customer insights and a knack for driving business growth, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you! Apply for this job