Senior Manager- Val Gen Chat Marketing
Join arenaflex, a global leader in the financial services industry, as a Senior Manager- Val Gen Chat Marketing in New York City, NY. As a key member of the US Consumer Services Team, you will play a critical role in driving profitable, efficient, and transformational growth by deepening engagement amongst our existing cardmember base.
About arenaflex
arenaflex has been a household name for over a century, providing unparalleled customer experiences through its suite of consumer products, services, and experiences. With a commitment to innovation, diversity, and inclusion, arenaflex has become a global leader in the financial services industry. Our mission is to provide the world's best customer experience every day, and we're looking for talented individuals like you to join our team.
The Role
As a Senior Manager- Val Gen Chat Marketing, you will lead the development and execution of marketing strategies for our new Chat marketing channels. This role requires a unique blend of customer marketing, relationship management, user experiences, and technical skills. You will be responsible for defining the business' go-to-market strategy and long-term roadmap for the Chat channel, leading a team of analysts in the flawless execution of marketing campaigns, and collaborating with key partners across the enterprise.
Key Responsibilities
* Define the business' go-to-market strategy and long-term roadmap for the Chat channel
- Lead a team of analysts in the flawless execution of marketing campaigns in chat channels
- Define the offer strategy in partnership with product and marketing partners
- Monitor marketing campaign performance on a weekly and monthly basis
- Collaborate and maintain strong relationships with key partners, including Global Services Group (GSG), Product Management, GCO/Compliance, Customer Marketing Analytics (CMA), and Technology
- Create simple yet effective dialogic marketing copy and user experiences for our Card Members and Customer Care Professionals (CCP)
- Define the strategy of future treatment opportunities in the channel
- Bring new and innovative treatments and chat capabilities to market
- Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders
- Effective People leadership – Coaching and mentoring of 2 direct reports
Essential Qualifications
* Bachelor's Degree or equivalent experience
- Ability to operate in white space
- Extreme attention to detail and accuracy with a strong sense of responsibility to themselves, colleagues, and their role
- Ability to partner/work closely with capability leads, operational leads, and tech partners to drive channel development
- Ability to look at situations/roadblocks from different angles and articulate a clear perspective on solutions
- Superior verbal and written communication skills with the ability to tailor communication style appropriately depending on the audience
- Ability to build and influence internal relationships while being able to adapt to obstacles in a highly collaborative, fast-paced environment
- Experience implementing customer marketing strategies and ability to articulate and measure success
- Strong skills within MS Excel and PowerPoint
- Digital/Dialogic marketing skills preferred
- Technical/capability project management skills preferred
Preferred Qualifications
* Master's Degree or equivalent experience
- Proven track record of success in marketing leadership roles
- Experience working in a fast-paced, dynamic environment
- Strong understanding of customer behavior and preferences
- Familiarity with arenaflex products and services
What We Offer
* Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About Our Culture
arenaflex is committed to creating a culture that values diversity, equity, and inclusion. We believe that our differences are what make us stronger, and we strive to create an environment where everyone feels seen, heard, and valued. Our culture is built on the principles of integrity, respect, and teamwork, and we're looking for individuals who share these values.
How to Apply
If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you!
Equal Opportunity Employer
arenaflex is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. arenaflex will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws.
Employment Eligibility
Employment eligibility to work with arenaflex in the U.S. is required as the company will not pursue visa sponsorship for these positions. Apply for this job