Senior Director, Customer & Marketing Analytics – Driving Business Growth through Data-Driven Insights at arenaflex
At arenaflex, we're not just building custom-designed organizational solutions; we're crafting spaces that spark creativity, comfort, and connection. As a leader in premium space management, we're committed to delivering exceptional service and innovative products that make a real difference in people's lives. Now, we're seeking a visionary Senior Director of Customer and Marketing Analytics to join our Growth Marketing team and drive business growth through data-driven insights.
About arenaflex
arenaflex has been a trusted name in the industry since 1978, with a reputation for excellence in design, quality, and customer satisfaction. Our mission is to help people create spaces that reflect their unique style and needs. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home. Think of it as 'practical magic.'
Job Description
We're looking for a seasoned marketing analytics professional to lead our efforts in transforming disparate data sources into actionable insights that inform strategy and drive performance. As the Senior Director of Customer and Marketing Analytics, you'll have the opportunity to create a comprehensive analytics function within the Growth Marketing team, providing oversight and support across the Relationship Marketing (CRM), Digital Marketing, Customer Care, and Web teams.
Key Responsibilities
* Modernize our approach to telemetry by integrating diverse data sources into a cohesive framework that becomes a key springboard for decision-making and action.
- Develop and implement an advanced analytics roadmap and strategy that aligns with business objectives.
- Define and monitor customer and marketing KPIs that track and optimize marketing and customer strategies at both a national and local level.
- Partner with leadership to design and deliver performance dashboards for executive and operational decision-making.
- Evaluate and implement analytics tools, partners, and models that support the company's unique structure, which includes franchise and corporate-owned locations.
- Develop testing roadmaps in partnership with channel leaders to drive actionable insights and outcomes.
- Support corporate data governance efforts on behalf of the Growth team.
- Provide thought leadership to the organization on privacy and cookie consent management.
- Evaluate our tracking capabilities, including tag management approaches, and provide continuous monitoring and optimization.
- Manage 3rd party CRM system vendor from a data integrity and system standpoint in collaboration with tech partners and CRM team.
- Collaborate across levels and functions within the Growth, Tech, Operations, Solutions, and Brand teams.
- Serve as the data & analytics evangelist for the knowledge, benefits, and opportunities this department can unlock for the business.
Qualifications
* 15+ years of marketing analytics and customer insights experience
- Strong problem-solving skills with a record of transforming data sets into actionable insights and outcomes
- Proven expertise in data modeling, statistical analysis, performance dashboard building, and KPI development/alignment
- Advanced knowledge of SQL, Marketing Analytics, and Business Intelligence tools required (Salesforce, Tableau, Sugar, GA4, and Alteryx experience a plus)
- Deep experience with tagging tools and partners (GTM, Tealium, etc.)
- Demonstrated performance across corporate and franchise business models a plus
- Ability to evaluate and implement responsive solutions to meet business needs
- Effective communicator, able to turn complicated data sets into inspiring insights within both small and large group settings
- Track record of building strong cross-functional partnerships and developing teams
- Occasional travel necessary for in-person meetings with partners and operators
- Servant leader mindset required
Why Join arenaflex?
At arenaflex, we offer a dynamic and supportive work environment that fosters growth, innovation, and collaboration. As a member of our team, you'll have the opportunity to:
- Work with a talented and experienced team of professionals who are passionate about delivering exceptional results.
- Develop your skills and expertise through ongoing training and professional development opportunities.
- Contribute to the success of a leading company in the premium space management industry.
- Enjoy a competitive compensation and benefits package, including health insurance, retirement savings plan, and paid time off.
- Participate in a comprehensive employee recognition and reward program that recognizes and rewards outstanding performance.
- Enjoy a flexible and remote work arrangement that allows you to balance your work and personal life.
How to Apply
If you're a motivated and experienced marketing analytics professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter that highlights your relevant experience and qualifications. We can't wait to hear from you!
Equal Opportunity Employer
arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion. Apply for this job