Experienced Customer Journey and Engagement Analyst – Streaming Services Industry
Are you a highly analytical and creative individual with a passion for delivering exceptional customer experiences? Do you thrive in a fast-paced, dynamic environment where no two days are ever the same? If so, we invite you to join our team at blithequark as a Customer Journey and Engagement Analyst. As a key member of our consumer marketing and media team, you will play a critical role in developing and optimizing customer journeys, engagement, and retention for our streaming services.
About blithequark
blithequark is a leading media and entertainment company that brings together some of the most iconic brands and stories in television and film. Our portfolio includes a diverse range of streaming services, cable networks, and film distribution labels that cater to a wide range of audiences and interests. From critically acclaimed originals like The Walking Dead Universe to fan-favorite franchises like the Anne Rice Immortal Universe, we are dedicated to creating engaging and immersive experiences that captivate and inspire our audiences.
Job Overview
As a Customer Journey and Engagement Analyst at blithequark, you will be responsible for analyzing customer data and behavior to inform product strategies and features that drive customer-centric decision-making. You will work closely with cross-functional teams, including marketing, programming, research, partner management, operations, product, and customer service, to design and execute customer engagement initiatives that encourage sampling and acquisition. Your expertise in data analysis, customer experience, and digital marketing will be essential in helping us develop and optimize customer journeys that meet the evolving needs and preferences of our audiences.
Key Responsibilities
* Identify key product strategies and features on partner platforms to inform our owned and operated product roadmap
- Provide insights and recommendations based on data analysis to drive customer-centric decision-making, including pricing, packaging, and promotional discounting
- Work with cross-functional teams to design and execute customer engagement initiatives that encourage sampling and acquisition
- Proactively pitch product solutions across the customer lifecycle that drive customer retention and growth
- Analyze customer data and behavior to identify trends and opportunities for improvement
- Develop and maintain reports and dashboards to track key performance indicators (KPIs) and metrics
Essential Qualifications
* Bachelor's degree in Marketing, Business, Computer Science, or a related field
- 2+ years of experience in customer experience, digital marketing, or a related field
- Strong analytical skills with the ability to comprehend and apply complex data
- Proficiency in CDPs and data analysis tools and software (e.g., Excel, SQL, Mixpanel, mParticle)
- Experience in the streaming services industry is a plus
- Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
Preferred Qualifications
* Master's degree in Marketing, Business, Computer Science, or a related field
- 3+ years of experience in customer experience, digital marketing, or a related field
- Experience with data visualization tools and software (e.g., Tableau, Power BI)
- Familiarity with cloud-based platforms and services (e.g., AWS, Google Cloud)
- Certification in digital marketing or customer experience (e.g., Google Analytics, HubSpot)
Skills and Competencies
* Strong analytical and problem-solving skills with the ability to apply complex data to drive business decisions
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
- Strong attention to detail and organizational skills with the ability to manage multiple projects and priorities
- Ability to work in a fast-paced, dynamic environment with a high level of adaptability and flexibility
- Strong customer-centric mindset with the ability to understand and meet the evolving needs and preferences of our audiences
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to helping our employees grow and develop their careers. We offer a range of learning and development opportunities, including:
- Professional development programs and training sessions
- Mentorship and coaching opportunities
- Opportunities for advancement and career growth
- Access to industry-leading tools and technologies
- Collaborative and dynamic work environment with a focus on teamwork and innovation
Work Environment and Company Culture
blithequark is a dynamic and innovative company that values teamwork, creativity, and customer-centricity. Our office is located in New York, New York, and we offer a range of benefits and perks, including:
- Comprehensive benefits package, including medical, dental, vision, prescription drug coverage, and a 401(k) plan
- Flexible work arrangements, including the option to work from home one day per week
- Collaborative and dynamic work environment with a focus on teamwork and innovation
- Access to industry-leading tools and technologies
- Opportunities for professional development and career growth
Compensation, Perks, and Benefits
We offer a competitive salary and benefits package, including:
- Comprehensive benefits package, including medical, dental, vision, prescription drug coverage, and a 401(k) plan
- Flexible work arrangements, including the option to work from home one day per week
- Collaborative and dynamic work environment with a focus on teamwork and innovation
- Access to industry-leading tools and technologies
- Opportunities for professional development and career growth
How to Apply
If you are a highly analytical and creative individual with a passion for delivering exceptional customer experiences, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you! Apply Job! Apply for this job