Growth Marketing Lead
Job title: Growth Marketing Lead in New York City, NY at Aldea
Company: Aldea
Job description: Aldea is transforming the way the world's experts scale their impact. We partner with top coaches, therapists, and personal growth experts to create AI-powered companion experiences that extend their presence and unlock new ways to support their audiences. Our partners include some of the most trusted names in health, parenting, relationship therapy, personal development, and personal finance. We’re a well-funded, design-forward seed stage startup backed by top investors.The Role:
We’re looking for a Product Success Manager, Talent Partners to join our growing Product team. This is a mission-critical role at the heart of our business. You will be the connective tissue between our internal product/design/engineering teams and the world-class experts we bring onto the Aldea platform (we call them Talent Partners).Every Talent Partner launch is a defining moment for Aldea. You will own that journey from start to finish—ensuring each launch is not only seamless and strategic, but also deeply aligned with the expert's vision and voice. Your ability to build trust with high-profile talent, keep complex processes moving forward, and translate creative ideas into product execution will have a direct impact on our brand, our product, and the lives of our users.You don’t need to be deeply technical, but you do need to understand how products get built—and be obsessed with helping exceptional people launch transformational tools into the world.You may have experience at a consultancy like McKinsey or Accenture—or you may have led delivery at a high-growth product startup. Either way, you're someone who brings polish and structure without losing the creative spark. You know how to make bold ideas real, and you treat process as a tool—not red tape.What You’ll Do:
- Own the full lifecycle of Talent Partner launches—from onboarding and concepting to go-live and ongoing iteration
- Be the bridge between product and talent: translating creative ideas into clear product briefs, timelines, and deliverables
- Facilitate cross-functional coordination between product, engineering, design, marketing, and talent teams
- Represent Aldea with poise and thoughtfulness in high-touch, often sensitive client conversations
- Gather feedback from Talent Partners and work closely with the product team to shape roadmap priorities
- Have 3–6 years in growth marketing, product marketing, or performance roles at a startup or fast-moving team
- Think in systems, loops, and funnels — not just one-off campaigns
- Are hands-on with tools like GA4, Amplitude, Mixpanel, Segment, Hubspot, Webflow, or Customer.io
- Are highly analytical — you care deeply about the "why" behind performance and can uncover patterns in data
- Are execution-oriented — you love the build-measure-learn loop and get energy from moving fast
- Understand the basics of paid channels (Meta, Google, TikTok), even if you're not a media buyer
- Are a natural collaborator — clear communicator, comfortable working with designers and product folks
- You've built a growth system 0→2→1 before (at a startup or in a growth pod)
- You can write basic SQL queries or use BI tools like Metabase or Looker
- You have experience with onboarding flows, lifecycle marketing, or retention experiments
- You bring curiosity and creativity to experiment design
- Work on a mission that matters—helping people make better, more informed decisions.
- Collaborate with a passionate, interdisciplinary team.
- Shape a product and a company from the ground up.
- Flexible remote work and a culture of autonomy and trust.