[Remote] Vice President Marketing

Note: The job is a remote job and is open to candidates in USA. Orange Logic is a company that has been solving complex content challenges for over two decades with its innovative Digital Asset Management system. The Vice President of Marketing will lead and scale the core marketing functions, focusing on driving enterprise pipeline growth and strengthening the company's position in the enterprise SaaS market.

Responsibilities

• Set and own the global marketing strategy focused on enterprise pipeline growth, revenue impact, and high-value deals
• Translate company objectives into clear marketing priorities, performance targets, and KPIs
• Maintain full accountability for marketing-sourced pipeline, SAL/SQL and MQL contribution, and revenue alignment
• Develop and execute a comprehensive GEO and AEO strategy
• Build content and website experiences optimized for AI-driven discovery and answer engines
• Establish measurement frameworks for AI visibility, citation rates, answer share, and AI-influenced pipeline
• Implement AI tools across content creation, personalization, competitive intelligence, customer insights, campaign optimization, and reporting
• Evaluate and deploy emerging AI technologies that create competitive advantage
• Define the enterprise demand generation strategy, investment priorities, and success metrics
• Lead through the Head of Demand Generation to scale ABM, field marketing, digital, and content programs
• Review performance, optimize mix and spend, and ensure strong alignment with sales territories, key accounts, and major opportunities
• Partner with the Senior Director of Brand & Communications to set brand strategy, corporate messaging, and positioning standards for the company
• Ensure consistency and differentiation across web, SEO/GEO, content, social, PR, and analyst channels
• Ensure consistent, differentiated messaging across all channels and touchpoints
• Partner closely with the CRO and sales leadership to support complex enterprise sales cycles
• Ensure marketing messaging, content, and programs address buyer needs throughout high-value sales conversations
• Guide ICP definition, segmentation, competitive positioning, and market prioritization in partnership with product and sales
• Establish operational rigor across the marketing organization, including planning, reporting, attribution, and forecasting
• Drive scalable processes, tools, and best practices that enable efficient, sustainable growth
• Ensure marketing performance is visible, measurable, and aligned to company revenue goals
• Lead by example as a high-impact marketing leader, fostering a collaborative, results-driven culture across brand, communications, demand generation, and field marketing
• Lead across all digital channels, including Social Media, Web, and leveraging modern Generative AI tools and technologies
• Manage and develop the global marketing team, ensuring clear ownership, strong cross-functional alignment, and consistent performance management
• Scale the marketing team using modern AI and other automation tools

Skills

• Proven experience leading multiple marketing functions within a B2B or enterprise SaaS organization at scale ($50+M ARR)
• Ability to set direction while remaining involved in execution as needed
• Demonstrated success building and optimizing demand generation engines that support enterprise sales
• Proven experience partnering closely with sales, product, and executive teams
• Strong ability to translate complex products into clear, compelling value propositions
• Experience marketing SaaS products to large enterprises with deal sizes ranging from $100K to $1M

Benefits

• Competitive salary + bonus
• Medical, Dental, & Vision Insurance
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays
• Remote Work Environment

Company Overview