[Remote] Head of Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. Legacybox is a company dedicated to helping families digitally preserve their memories. They are seeking a Head of Lifecycle Marketing to lead the strategy and execution of lifecycle channels aimed at enhancing customer retention and conversion. This senior management role involves overseeing various marketing channels and improving customer engagement through targeted communication.

Responsibilities

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
• Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
• Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
• Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
• Partner with creative and marketing teams to develop cohesive messaging and campaign execution
• Establish and scale direct mail as an integrated lifecycle marketing channel
• Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
• Analyze customer behavior and lifecycle performance to identify growth opportunities
• Develop lifecycle testing strategies and optimize retention-focused campaigns
• Build and scale the lifecycle marketing team as business needs evolve
• Report on lifecycle performance, customer engagement, and revenue contribution regularly

Skills

• Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus
• Owned email, SMS, and customer retention systems in-house
• Built lifecycle programs focused on long-term customer relationships rather than short-term urgency
• Managed lifecycle platforms such as Klaviyo and related marketing automation systems
• Developed customer segmentation, automation, and deliverability strategies
• Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation
• A strong strategic thinker with deep customer empathy
• Organized, analytical, and highly detail-oriented
• Strong communicator with excellent writing and campaign planning skills
• Comfortable balancing creative direction with operational execution
• Confident in interpreting customer data and translating insights into action
• Collaborative leader with a player-coach mindset
• Strong hands-on experience with Klaviyo or similar lifecycle marketing platforms
• Experience managing email, SMS, direct mail, and retention-focused campaigns at scale
• Familiarity with deliverability, segmentation, automation, attribution, and list hygiene best practices
• Experience building lifecycle systems in emotionally driven DTC categories
• Experience managing customer retention metrics and revenue accountability
• Direct mail campaign experience preferred

Benefits

• Healthcare coverage (medical, dental, and vision)
• Health Savings Account (HSA) eligibility
• Short-term disability coverage available after the waiting period
• Free 24/7 access to TextCare medical support
• Retirement plan with employer match
• Competitive paid time off (PTO) policy
• Apple hardware and the tools needed to do your best work
• Opportunity to shape the customer experience and retention strategy of a nationally recognized brand
• Collaborative, fast-moving, and growth-oriented team culture

Company Overview