Experienced Full Stack Customer Lifecycle Marketing Manager – Global Strategy & Program Development

At arenaflex, we're revolutionizing the way organizations interact with their customers through innovative marketing strategies and cutting-edge technologies. As a Senior Manager, Customer Lifecycle Marketing, you'll play a pivotal role in shaping the future of customer engagement and experience at arenaflex. If you're a seasoned marketing professional with a passion for driving growth, customer satisfaction, and team success, we want to hear from you.

About arenaflex

arenaflex is a pioneer in the Connected Operations Cloud, empowering organizations to harness the power of Internet of Things (IoT) data and improve their operations. Our mission is to make the world a safer, more efficient, and sustainable place by digitally transforming the physical operations that power our global economy. With a presence in over 40% of global GDP, we're committed to helping industries like agriculture, construction, field services, transportation, and manufacturing thrive in the digital age.

The Role

As a Senior Manager, Customer Lifecycle Marketing, you'll be responsible for defining and evolving arenaflex's global customer lifecycle strategy, driving personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You'll lead the development of modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs. Your expertise will be instrumental in shaping the customer journey, from onboarding to renewal, and ensuring every stage drives key customer outcomes and accelerates business growth.

Key Responsibilities

* Define and evolve the global strategy for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy

• Operationalize the strategy through scalable programs, developing modular programs, scalable content frameworks, and audience segmentation strategies
• Foster a high-performing, globally oriented team, managing and mentoring a team responsible for delivering personalized lifecycle experiences at scale
• Drive always-on testing and optimization, implementing a test-and-learn approach across lifecycle journeys, channels, and segments
• Establish global lifecycle reporting, building reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance
• Translate customer insights into action, leveraging established feedback loops to share lifecycle priorities and optimize journey design
• Champion, role model, and embed arenaflex's cultural principles, including Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team

Minimum Requirements

* 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies, including 2+ years of direct people management

• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies
• Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives
• Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels
• Empathetic team leader who fosters high performance, collaboration, and continuous learning
• Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks
• Bachelor's degree from a 4-year institution

Ideal Candidate

* Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys

• Strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks
• Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact
• Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue
• Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution

What We Offer

* Competitive total compensation package

• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund
• Opportunities for career growth and development
• Collaborative and inclusive work environment
• Flexible working model that caters to diverse needs

Benefits

* Full-time employees receive a comprehensive benefits package, including health insurance, retirement savings, and paid time off

• arenaflex is committed to ensuring equal opportunity in employment for qualified persons with disabilities
• We offer a flexible working model that caters to diverse needs, including remote work options and flexible hours
• arenaflex is an inclusive work environment, and we welcome applicants from all backgrounds

How to Apply

If you're a seasoned marketing professional with a passion for driving growth, customer satisfaction, and team success, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you! Apply for this job