Campaign Specialist | TikTok Shop
Publicis Groupe ANZ is a leader in performance marketing, specializing in building partnerships between brands and publishers. The Campaign Specialist role involves managing and optimizing paid media campaigns, supporting influencer sourcing, and developing reports to analyze campaign performance.
Responsibilities
- Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns
- Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
- Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
- Train and educate influencers on CJ tools, platform and product solutions
- Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
- Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
- Be a subject matter expert within influencer industry and paid media efforts
Skills
- 1-2 years related work experience with creators/influencers and/or paid social campaign execution
- Experience using TikTok Shop on a professional basis
- You are able to collaborate with your team to solve complex issues
- You are proficient in Microsoft Office, especially Excel
- You have strong analytical skills
- You are respectful to varying opinions and perspectives
- Excellent organizational and communications skills with a strong attention to detail
- Strong client presentation skills
- Ability to work autonomously in a fast-paced environment in order to meet tight deadlines
Benefits
- 401K matching
- Wellness programs
- Comprehensive medical, dental, and vision coverage
- Flexible time off without the hassle of accrual
- A generous number of paid holidays
- Company-sponsored team-building events
- An Employee Referral Program
- Annual recognition awards
- Hybrid work arrangements for optimal work-life balance
- Parental bonding leave
- Backup care options for children and elders
- An employee discount program
- International SOS program for global support
- Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment
Company Overview