Partner Marketing Manager - Fully Remote in the US

Job Summary

WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.

This role will have a primary focus on brokers and workers’ compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.

In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare’s market reach and revenue impact.

This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity.

Essential Duties and Responsibilities

Broker & Workers’ Compensation Channel

• Develop and execute partner marketing strategies focused on brokers, workers’ compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth
• Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare’s solutions
• Collaborate with sales and leadership to identify and prioritize high-value broker, workers’ compensation, and referral relationships aligned to commercial goals
• Develop tailored messaging, positioning, and value propositions that resonate with broker and workers’ compensation audiences
• Launch and manage joint go-to-market initiatives
• Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate

Strategic Partnership Growth

• Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:
  • Insurance and risk management
  • Staffing
  • EHS and prevention technology
  • Background screening
  • Legal and consulting partners
• Identify and evaluate new partner marketing opportunities that complement WorkCare’s growth strategy and commercial priorities
• Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries

Cross-Functional & Executional Responsibilities

• Develop and maintain partner-facing materials

• Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare’s services

• Partner closely with sales and account teams to ensure alignment on:
  • Target accounts
  • Campaign priorities
  • Opportunity follow-up
  • Account expansion opportunities
• Track, measure, and report on:
  • Partner-sourced pipeline
  • Campaign performance
  • Partner engagement
  • Revenue contribution
• Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities

Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.