Director, Product Marketing

What You'll Do

Product & Portfolio Marketing Leadership 

• Own product marketing release strategy across multiple products, solutions, and market segments. 

• Develop and refine positioning, messaging, and value propositions that clearly differentiate products in competitive markets. 

• Balance short-term launch execution with long-term portfolio and platform narratives. 

• Bring structure and cohesion to product lines shaped by mergers or acquisitions. 

Go-to-Market Strategy & Execution 

• Lead end-to-end GTM marketing planning for new product releases and launches, major enhancements, and market expansions. 

• Build comprehensive GTM packages for internal and external use, including: 

• Launch plans and timelines 

• Sales enablement materials (decks, battlecards, talk tracks, FAQs) 

• External messaging, and promotional schedules 

• Direct ownership of key written assets such as product page copy, brochures, campaign emails, and launch messaging. 

• Partner closely with Demand Generation and Client Marketing to ensure launches are supported by strong, coordinated campaigns. 

Sales & Product Partnership 

• Work deeply embedded with Sales to understand buyer needs, target markets, objections, and deal dynamics. 

• Enable Sales with clear messaging, toolkits, and training that improve confidence and conversion. 

• Collaborate really closely with Product and Product Management to influence roadmap discussions, market prioritization, messaging and launch readiness. 

Internal & External Advocacy 

• Serve as a product evangelist internally, ensuring teams understand not just what the product does, but why it matters to prospects and clients. 

• Act as the external advocate for the product, through clear positioning and messaging of value, customer storytelling, and participation in events, conferences, webinars, or briefings as needed. 

• Gather and synthesize market, customer, and competitive insights to continuously sharpen messaging and GTM strategy. 

What You'll Need

• 5+ years of experience in progressive roles in product marketing, ideally within a fast-growing B2B or SaaS company. 

• Proven experience navigating rapid growth, acquisitions, or mergers, and successfully marketing products through periods of change. 

• Demonstrated ability to manage multiple products, segments, and launches simultaneously without losing clarity or momentum. 

• Strong track record of building and executing successful GTM strategies—from internal enablement to external market activation. 

• Exceptional communication skills, with the ability to influence and align stakeholders across Product, Sales, Marketing, and Leadership. 

• Exceptional writing and copy writing and editing skills, with experience producing polished, high-performing product marketing content. You are comfortable being the person who ensures the message is right - and written well. 

• Experience working together with Demand Gen, Client Marketing and Client Success to drive adoption, pipeline, and growth. 

• Highly organized, strategic thinker who can zoom out to the big picture while driving crisp execution. 

• Comfortable operating in ambiguity and energized by complexity and scale. 

Why You’ll Love Working at Foundant

• At the heart of everything we do is a commitment to innovation and making a positive impact. Whether you’re working on projects that empower not-for-profits, community foundations, or corporations, your contributions will help drive real-world change. 
• We offer competitive salary and benefits, including tuition, and lifestyle reimbursements, and bespoke mindfulness and fitness initiatives.  
• With our Flexible PTO policy, you’ll have the freedom to manage your time in a way that supports your personal well-being and professional success. 
• We’re committed to your professional and personal development.  With our merger, you'll have the chance to collaborate across teams, giving you exposure to diverse ideas, expertise, and projects that span multiple industries.  
• As part of a larger organization, you’ll have even more opportunities to grow your career. Whether it’s exploring new roles, leadership opportunities, or shifting to a different department, we support internal mobility to help you achieve your career goals 
• You’ll enjoy autonomy and responsibility, empowering you to approach your work creatively and independently, fostering innovation and independent thought. 
• Employee recognition is a core part of our culture. When you do a great job, we make sure everyone knows about it!  

Foundant is an equal opportunity employer, committed to building a diverse workforce that represents the communities we serve. We welcome and encourage applications from all qualified candidates, and will consider all applicants without regard to race, color, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, Indigenous status, age, disability, or individuals who may require accommodation. 

In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act (AODA), and other applicable legislation, Foundant is also committed to providing accommodations throughout the interview and employment process. Accommodations are available upon request for candidates participating in all aspects of the selection process. If you have accessibility requirements during the recruitment process and require accommodation, please contact [email protected].