Director, Customer Growth - arenaflex
Join arenaflex, a leading beverage company, as we embark on an exciting journey to drive growth and innovation in the industry. As a Director, Customer Growth, you will play a critical role in developing and managing marketing strategies that drive value, increase beverage incidence, and profitability for our customers.
About arenaflex
arenaflex is a global beverage leader with a rich history of innovation and a commitment to refreshing the world and making a difference. With a portfolio of over 250 products, including iconic brands like Coca-Cola, Simply, Fairlife, and Topo Chico, we are dedicated to delivering exceptional customer experiences and driving growth through strategic partnerships.
Job Summary
We are seeking an experienced and results-driven marketing leader to join our team as a Director, Customer Growth. As a key member of our customer growth team, you will be responsible for developing and implementing total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives. You will work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives.
Key Responsibilities
* Develop and implement total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives
- Work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives
- Deliver consumer and industry insights, analyze data, and provide recommendations to our customers on how to apply these insights to their business
- Construct and deliver annual marketing calendars that shape and contribute to our customers' long-term planning processes
- Conduct customer marketing stewardship reviews with our customers to ensure alignment and progress towards goals
- Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration
- Seek out and leverage internal tools and resources to support customer strategies
- Host key strategic meetings with our customers, including KO Lab and associated preparations with presentations, insights, briefing documents, and SMEs
- Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
- Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas
- Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity
- Work with sales teams to jointly present major initiatives to our customers
Qualifications & Requirements
* Minimum required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred
- 5 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
- Customer Relationship Management (CRM) experience
- Advanced strategic thinking and application
- Robust forecasting and planning (immediate and long-term)
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results
- Previous customer/channel management experience
- Demonstrated personal leadership skills and influencing ability
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
- Effective oral and written communication skills with the ability to create persuasive selling stories
What We Can Do For You
* Iconic and innovative brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife, and Topo Chico
- Expansive and diverse customers: We work with a diversified group of customers, ranging from retail and grocery outlets, theme parks, movie theaters, restaurants, and many more each day
Skills
* Account management
- Analytical thinking
- Business development
- Business insights
- Business planning
- Collaboration
- Communication
- Customer marketing
- Customer relationship management (CRM)
- Customer relationships
- Customer service management
- Decision making
- Influencing
- Leadership
- Marketing
- Marketing initiatives
- Negotiation
- Pitch presentations
- Relationship management
- Results-oriented
- Teamwork
Compensation & Benefits
* Base pay: $160,000 - $186,000
- Annual incentive reference value percentage: 30
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years.
Equal Opportunity Employer
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How to Apply
If you are a motivated and results-driven marketing leader looking for a new challenge, please apply to this exciting opportunity to join arenaflex as a Director, Customer Growth. Apply for this job