North America eCommerce Site Merchandise Manager
About the position We’re looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.
Responsibilities
- Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
- Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
- Lead seasonal launches, new arrivals, and promotional merchandising strategies
- Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
- Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
- Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
- Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
- Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
- Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
- Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
- Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
- Partner with SEO to enhance search performance and drive conversion and sales
- Manage customer ratings, reviews, and onsite user-generated content
- Maintain site accuracy including product data, pricing, categorization, and inventory visibility
- Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
- Monitor and review competitive trends / best practices
Requirements
- 5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
- Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
- Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
- Experience merchandising large product catalogs / data sets and seasonal assortments
- Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
- Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
- Highly organized, detail-oriented, and comfortable managing multiple priorities
- Strong communication skills and ability to influence cross-functional partners
- Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
- Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
- Thrives in ambiguous environments and actively seeks out unanswered questions in the data
Nice-to-haves
- Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
- BI tool experience (Looker, Tableau, etc.)
- Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)
- Passion for outdoor products and customer experiences a plus
Benefits
- A culture that rewards excellence in an exciting phase of growth and new opportunities
- An ambitious, dynamic, creative, and international environment
- Discounts on great gear
- Competitive compensation and benefits, and an active environment with passion for sports
- Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future.
- We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel.
- Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
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