Social Copywriter
The Kitchen North America is an in-house agency by Kraft Heinz focused on innovative marketing. As a Social Copywriter, you will craft engaging social content, manage brand presence, and collaborate with creative teams to enhance brand personalities and connect with audiences online.
Responsibilities
- SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
- CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
- SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviors and established brand tone and voice
- COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
- BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news
- AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
- COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues
Skills
- 1+ years of experience in a social team or creative department in a related role
- Advertising portfolio required
- A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand
- A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy
- A love and deep understanding of social culture and trends
- Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required
- Excellent presentation skills and communication skills in a group environment
- A passion for food and food marketing
- A desire to do award-winning, internationally recognized work
- A university or college diploma in marketing, advertising, or a related field
Company Overview