[Remote] CRM Specialist
Note: The job is a remote job and is open to candidates in USA. PROVEN Skincare is a company that leverages artificial intelligence to create personalized skincare solutions. They are looking for a CRM Specialist to manage lifecycle marketing programs focused on growth and retention, enhancing customer experiences through targeted campaigns and collaboration with various teams.
Responsibilities
- Balance technical and creative execution, with a keen eye for details, in a fast-paced environment
- Assist the CRM team with creative briefs, in-platform campaign execution, and reporting needs
- Identify and address technical issues or challenges that arise during implementation
- Manage day-to-day execution and analysis of email and CRM channels (SMS, direct mail)
- Continuously test and optimize campaigns for increased conversion and engagement
- Improve customer journeys, triggers, and automations using both static and dynamic content
- Develop automated, multi-channel lifecycle campaigns for specific customer segments
- Maintain user segmentation and targeting strategies for personalized content delivery
- Actively contribute to a cross-functional experimentation group
- Collaborate with internal partners, including design, growth, and brand teams
- Consistently bring new and creative ideas to the table to continually elevate and improve our CRM program
Skills
- Bachelor's degree in performance marketing or relevant experience
- 1-2 years of lifecycle or performance marketing experience
- 1-2 years of lifecycle marketing campaign experience
- Intermediate to advanced proficiency in Google Suite, Asana and JIRA
- Experience optimizing marketing performance through A/B testing, personalization, creative, and dynamic content management
- 2+ year(s) using an email service provider (Examples: Klaviyo, Iterable, Braze)
- Basic understanding of customer segmentation, list management, deliverability and CAN-SPAM laws
Benefits
- Flexible work environment - we are fully distributed with employees in CA, CT, FL, IL, MI, NJ, NY, OH, OR, PA, & WA and you can work from any location that brings out your best
- Unlimited paid time off (covering vacation, paid bereavement, and family sick leave) - every employee needs time to take care of themselves and their family
- Exclusive employee subscription discounts and SWAG - to ensure you experience the magic of PROVEN & Noteworthy’s products (and give us valuable feedback!)
- Comprehensive health support - insurance for health, vision & dental - your health comes first, and we’ve got you covered
- Industry-leading 401k match - we invest in your future
- Company-wide events & outings - those who play together, stay together!
- Paid parental leave + flexible return to work program - your newest family members are the most important thing in your life
Company Overview