Experienced Global Activation Lead, Customer and Business Intelligence, Go-To-Market – Strategic Insights and Data-Driven Growth

At blithequark, we're on a mission to empower businesses and individuals to succeed in the ever-evolving digital landscape. As a key player in the Go-to-Market Operations organization, the Global Activation Lead, Customer and Business Intelligence, Go-To-Market will play a pivotal role in driving strategic initiatives and amplifying the impact of our data and insights across the organization.

About blithequark

blithequark is a global leader in online advertising, with a rich history of innovation and a commitment to making the internet a better place for everyone. Our Go-to-Market Operations team is instrumental in setting the strategy and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Our team members are analytical and strategic, with a pragmatic sense of how to get things done.

Job Summary

We're seeking an experienced Global Activation Lead, Customer and Business Intelligence, Go-To-Market to join our team. As a key member of the Go-to-Market Operations organization, you will be responsible for developing global activation strategies to increase awareness and actionability of customer and market insights in support of the Global Business Organization's growth drivers and business plan. You will collaborate with Global Business, Marketing, and Product organizations to drive cross-functional sponsorship and alignment on activation plans and act as a subject matter expert of the ads industry.

Responsibilities

As a Global Activation Lead, Customer and Business Intelligence, Go-To-Market, your key responsibilities will include:

• Developing global activation strategies to increase awareness and actionability of customer and market insights in support of the Global Business Organization's growth drivers and business plan.
• Collaborating with Global Business, Marketing, and Product organizations to drive cross-functional sponsorship and alignment on activation plans and act as a subject matter expert of the ads industry.
• Driving activation strategy development and execution (e.g., project planning, milestones, pilots/success metrics, and governance).
• Creating and delivering written communications and presentations tailored to audience levels in support of strategic recommendations and implementation considerations.
• Conducting analyses and research, both quantitative and qualitative, in support of strategic recommendations to increase activation of data and insights.

Essential Qualifications

To be successful in this role, you will need:

• A Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.
• Strong analytical and problem-solving skills, with the ability to drive impact on top strategic initiatives.
• Excellent written and verbal communication skills, including storylining at the project level.
• Ability to develop cross-functional relationships and influence partner teams and leveraging both quantitative and qualitative insights.

Preferred Qualifications

While not required, the following qualifications would be beneficial:

• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• 2 years of experience creating complex data sets, data modeling, and reporting.
• Understanding of ads business across Google's product suite (e.g., Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, etc).
• Understanding, framing, and solving ambiguous problems.

Skills and Competencies

To succeed in this role, you will need to possess:

• Strong analytical and problem-solving skills, with the ability to drive impact on top strategic initiatives.
• Excellent written and verbal communication skills, including storylining at the project level.
• Ability to develop cross-functional relationships and influence partner teams and leveraging both quantitative and qualitative insights.
• Strong project management skills, with the ability to drive activation strategy development and execution.
• Strong data analysis and research skills, with the ability to conduct analyses and research, both quantitative and qualitative, in support of strategic recommendations.

Career Growth Opportunities and Learning Benefits

At blithequark, we're committed to helping our employees grow and develop their careers. As a Global Activation Lead, Customer and Business Intelligence, Go-To-Market, you will have opportunities to:

• Develop your skills and expertise in data analysis, research, and strategic planning.
• Collaborate with cross-functional teams to drive business growth and innovation.
• Work on high-impact projects that drive business results and make a meaningful difference in the lives of our customers.
• Access training and development programs to help you achieve your career goals.

Work Environment and Company Culture

blithequark is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Our company culture is built on a foundation of innovation, collaboration, and a commitment to making the internet a better place for everyone. We're a dynamic and fast-paced environment that's always pushing the boundaries of what's possible.

Compensation and Benefits

The US base salary range for this full-time position is $142,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

How to Apply

If you're a motivated and experienced professional looking to make a meaningful impact in the world of online advertising, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you! Apply Job! Apply for this job