Experienced Data Scientist, Marketing Analytics – Driving Business Growth through Data-Driven Insights at blithequark

Introduction to blithequark

At blithequark, we are passionate about empowering businesses to reach their full potential through data-driven insights and innovative marketing strategies. As a leader in the industry, we are committed to fostering a culture of creativity, collaboration, and continuous learning. Our team of talented professionals is dedicated to helping businesses succeed, and we are now seeking an experienced Data Scientist, Marketing Analytics to join our team in Brooklyn.

Job Overview

We are looking for a highly skilled Data Scientist, Marketing Analytics to join our Marketing Analytics team at blithequark. As a Data Scientist, you will play a critical role in driving the success of our marketing efforts by providing actionable insights, industry-leading measurement strategies, and access to the data, tools, and resources required for independent direction and optimization. You will work closely with our marketing, analysis, research, product, engineering, and finance teams to identify opportunities, refine the customer experience, analyze the impact of our efforts, and highlight areas for improvement.

Key Responsibilities

• Develop, implement, and refine core marketing measurement frameworks and models, including attribution, lift, CLV, ROI, testing approach, and segmentation
• Drive forward-thinking strategy for performance marketing partners by transforming raw data into meaningful and actionable analyses characterized by strong storytelling, method clarity, and clear documentation
• Play a key role in determining how we can best engage and grow blithequark customers by identifying and targeting opportunities for growth through analysis of behavioral and transactional data
• Identify key metrics that drive the performance of marketing channels and marketing products, make these available to partners through dashboards and reports, and drive these metrics through statistical analyses of experiments
• Continuously assess and refine your technical toolkit, sharing what you learn with the team

Essential Qualifications

To succeed in this role, you will need to have:

• 3+ years of proven experience as a data scientist/analyst or in a quantitative role in which you extracted insights from large datasets with minimal engineering support
• Experience with performance/digital marketing operations, channel attribution, lift and lifetime value models, statistical tools and frameworks, and finding efficient growth strategies is a plus
• Proficiency in SQL and either R or Python; extra points for experience with the Hadoop ecosystem or additional scripting languages (Scala, PHP, Ruby, etc.)
• Proven ability to communicate your insights verbally, visually, and in writing with colleagues and stakeholders
• Open to guiding others, recommending tools and standard approaches to improve the efficiency of the team's work
• Strong, independent, analytical problem solver who enjoys thinking about and solving complex and nuanced problems
• Passionate about topics like experimental design, data visualization, and statistical analysis techniques

Preferred Qualifications

While not required, the following qualifications are preferred:

• Experience with Looker, Tableau, or other data visualization software is a plus
• Knowledge of machine learning algorithms and techniques is desirable
• Experience working with large datasets and distributed computing systems is a plus

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to helping our employees grow and develop in their careers. As a Data Scientist, Marketing Analytics, you will have access to:

• Ongoing training and professional development opportunities to help you stay up-to-date with the latest tools and techniques
• Mentorship and guidance from experienced professionals in the field
• Opportunities to work on high-impact projects and contribute to the growth and success of blithequark
• A collaborative and dynamic work environment that encourages creativity, innovation, and experimentation

Work Environment and Company Culture

At blithequark, we pride ourselves on our positive and inclusive company culture. Our team is passionate about what we do, and we are committed to creating a work environment that is:

• Collaborative and dynamic, with opportunities for growth and development
• Flexible and adaptable, with a focus on work-life balance
• Inclusive and respectful, with a commitment to diversity and equality
• Fun and engaging, with regular social events and activities

Compensation, Perks, and Benefits

We offer a competitive salary and benefits package, including:

• A salary of $24 per hour
• Comprehensive health, dental, and vision insurance
• 401(k) matching and retirement savings plan
• Generous paid time off and holiday schedule
• Access to ongoing training and professional development opportunities
• A dynamic and collaborative work environment with a team of talented professionals

Conclusion

If you are a motivated and experienced Data Scientist, Marketing Analytics looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. With our commitment to innovation, collaboration, and continuous learning, we are confident that you will find a rewarding and fulfilling career with our team. Apply now to join our team and help drive the success of blithequark!