[REMOTE] Senior Paid Acquisition Specialist

Overview

Join to apply for the [REMOTE] Senior Paid Acquisition Specialist role at WKND Digital. WKND is a high-performance startup focused on building AI-driven paid acquisition and performance marketing. Were a performance marketing and creative strategy firm with a long-term vision to develop scalable software platforms for global eCommerce brands. We dont follow trendswe create them, with speed, innovation, and execution at the highest level. Role Overview As a Paid Acquisition Specialist, you will design, launch, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google, TikTok, and emerging ad platforms. Youll work with cross-functional teams to ensure campaigns align with client objectives and drive measurable performance. Your mission is to analyze, optimize, and scale ad accounts with monthly budgets ranging from $100k$1M. WKND is the fastest-growing Direct-to-Consumer (DTC) digital marketing agency in the USA, seeking to drive growth for a diverse client portfolio.

Key Responsibilities

• Paid Media Strategy & Execution
• Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
• Ensure accurate audience targeting, segmentation, and creative alignment.
• Collaborate with the Creative team to develop compelling ad visuals and copy.
• Achieve 90%+ of Client Revenue and Spend Targets (Growth Atlas AI). Ensure campaign budgets and performance align with client goals.
• Weekly Agency Portfolio Strategy Training. Collaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution.
• Analytics & Optimization
• Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
• Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
• Regularly analyze performance data and propose actionable recommendations for optimization.
• Monthly Creative Analytics & Insights. Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
• Ongoing A/B Testing. Experiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly.
• Budget Management & Forecasting
• Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
• Provide accurate forecasts and performance projections to internal stakeholders and clients.
• Reporting & Insights
• Generate regular campaign performance reports.
• Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
• Lead Slack Client Communication. Present insights, review KPIs, and propose strategic pivots as needed.
• Timely Client Updates. Keep stakeholders informed about campaign performance, key milestones, and optimization plans.
• Cross-Functional Collaboration
• Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints.
• Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.

Who You Are

• Results-Oriented & Analytical: You have a keen eye for metrics and are always refining targeting and creative for ROI.
• Platform Proficiency: Youre adept at navigating Google Ads, Meta Ads Manager, and other paid platforms. Familiarity with AI-driven optimization tools is a plus.
• Creative Problem-Solver: You excel at identifying performance bottlenecks and devising data-backed solutions.
• Proactive & Adaptable: You anticipate challenges, stay up-to-date with platform changes, and quickly pivot strategies when necessary.
• Collaboration-Focused: You communicate effectively with cross-functional teams, ensuring alignment and synergy in campaign strategies.

Requirements

• 5+ Years of Experience in Paid Media: Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
• Hands-On Platform Expertise: Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
• Strong Analytical Skills: Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
• Budget & Forecasting Experience: Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
• Compliance & Best Practices: Familiarity with key advertising policies and privacy regulations (GDPR, CCPA).
• Adaptability & Speed: Skilled in juggling multiple campaigns and priorities without compromising quality.

Bonus Points

• Experience with eCommerce brands or direct-to-consumer (DTC) markets.
• Familiarity with AI-based campaign management or predictive analytics.
• Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting.

Compensation & Benefits

• Competitive Base Salary crafted to attract top talent who thrive under pressure.
• Generous Stock Options: Align your personal success with our companys growth trajectory.
• Performance-Based Bonuses: Earn additional compensation for exceeding key milestones and revenue objectives.
• Access to Cutting-Edge Tools & Resources: Empowering you to execute at a world-class level and innovate continuously.
• High-Performance Culture: Join a team that recognizesand rewardsresults that truly move the needle.
• Health Insurance Benefits (Available upon request): Providing added support for your well-being.
• Remote-Friendly & Flexible Work Environment: Embrace a culture of accountability and autonomy, allowing you to excel from anywhere.

Closing Statement Ready to Shape the Future of Paid Acquisition? Apply now to become a Paid Acquisition Specialist at WKND. This is your chance to architect high-performing campaigns, pioneer AI-driven optimization, and define the future of eCommerce marketing. Join us in delivering transformative outcomes and setting new benchmarks for excellence in the digital space. Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Advertising Services

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