Experienced Principal Architect - AdTech Customer Data & Identity – Remote Work from Home Opportunity at blithequark

Introduction to blithequark

At blithequark, we are on a mission to become the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than just getting people from one place to another. It also means that as a global organization that operates in many locations around the world with millions of customers and thousands of employees, we have a unique responsibility to promote and provide valuable opportunities in the places where we work, live, and fly. We believe that with a truly diverse and inclusive workforce, we can achieve this goal.

About Our Marketing and Loyalty Team

Our Marketing and Loyalty team is the primary force behind blithequark's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong blithequark flyers. Our marketing communications, market research, and brand teams drive travelers' familiarity and engagement with the blithequark brand. Our product, design, and service teams bring the signature blithequark brand to life in our clubs and onboard our aircraft, ensuring a seamless, premium experience. And when customers choose blithequark time and time again, that is because the loyalty team has been working behind the scenes to create an award-winning program.

Job Overview

We are seeking an exceptional Principal Architect - AdTech Customer Data & Identity to lead the development and implementation of our customer identity strategy across AdTech platforms. In this role, you will be instrumental in architecting an innovative identity solution that enhances personalized customer experiences and drives targeted marketing efforts. If you are passionate about transforming customer data into meaningful insights and driving successful digital campaigns, we invite you to join our dynamic team and shape the future of our AdTech ecosystem.

Key Responsibilities

• Design and implement a comprehensive customer identity strategy tailored to blithequark's vision and objectives.
• Stay up-to-date with industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
• Apply solutions like customer data platforms and identity graphs to create unified customer profiles and enhance personalization efforts.
• Implement universal identifiers like UID 2.0, Match, and lean id to improve data interoperability and identity resolution.
• Develop strategies to collect, manage, and leverage customer data effectively while ensuring compliance with data security regulations.
• Collaborate with cross-functional teams, including marketing, IT, and data analysis, to drive alignment and achieve business objectives.

Qualifications

At blithequark, we value diverse experiences, perspectives, and we encourage every individual who meets the minimum qualifications to apply. While having the "ideal" qualifications makes for a stronger candidate, we encourage applicants who may not feel they check all the boxes! We are always looking for people who will bring something new to the table!

Minimum Qualifications

• Bachelor's degree in Information Technology, Computer Science, Software Engineering, or a related field.
• 8+ years of experience in a data technology solutions architecture role.
• 3+ years of experience working in customer identity management.
• Extensive experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.
• In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
• Solid understanding of cookie technology and its implications for digital marketing.
• Experience with data optimization techniques and tools.
• Strong problem-solving skills and the ability to think critically.
• Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience with cloud-based services (e.g., AWS, Google Cloud).
• Experience with data analysis tools for performance monitoring and optimization.
• Prior experience with architecting solutions.

Preferred Qualifications

• Master's degree in Computer Science or Software Engineering preferred.
• Working experience ideally in a digital marketing or e-commerce environment.
• Data Clean Room experience is a plus.
• Experience with online customer data security an added advantage - including standard processes, and Consent/Identity Management tools.

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to helping our employees grow and develop in their careers. We offer a range of training and development programs, including mentorship opportunities, workshops, and online courses. Our employees also have access to a range of benefits, including parental leave, 401k, and awards like space available travel.

Work Environment and Company Culture

At blithequark, we are proud of our diverse and inclusive workforce. We believe that our employees are our greatest asset, and we are committed to creating a work environment that is supportive, collaborative, and fun. Our employees are passionate about what they do, and we are always looking for people who share our values and our commitment to excellence.

Compensation, Perks, and Benefits

The salary range for this position is $132,000 to $193,600, depending on work-related, non-discriminatory factors like experience, education, and skills. We also offer a range of perks and benefits, including health insurance, retirement savings, and paid time off.

Conclusion

If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. As a Principal Architect - AdTech Customer Data & Identity, you will have the chance to work with a talented team of professionals who are passionate about what they do. You will also have the opportunity to develop your skills and advance your career in a dynamic and supportive environment. So why not join us on our journey to become the best airline in the history of aviation? Apply now and take the first step towards an exciting and rewarding career at blithequark!