Experienced Associate Manager, Lifecycle Operations – Driving Subscriber Growth, Engagement, and Retention through Data-Driven Marketing Strategies at Hulu

Introduction to Hulu and Our Mission

Hulu is a leading streaming service that offers a wide range of TV shows, movies, and documentaries to its subscribers. Our mission is to provide an exceptional viewing experience that is both personalized and engaging. To achieve this, we are seeking an experienced Associate Manager, Lifecycle Operations to join our Growth, Engagement, and Retention team. As a key member of our team, you will play a crucial role in maximizing the effectiveness of our marketing tools to drive subscriber growth, enhance engagement, and improve retention rates.

Job Overview

In this role, you will leverage your strong background in marketing operations, deep understanding of the subscriber lifecycle, and proven track record of implementing successful campaigns utilizing complex data environments. You will be responsible for optimizing the performance of campaigns throughout the subscriber journey, contributing to regular assessments of marketing tools, and collaborating with cross-functional teams to create, test, and measure end-to-end solutions and performance.

Key Responsibilities

• Leverage marketing automation tools and analytics to optimize the performance of campaigns throughout the subscriber journey
• Contribute to regular assessments of marketing tools, identifying areas for improvement, and supporting the implementation of enhancements to maximize efficiency and compliance
• Collaborate on customer segmentation parameters and cohorts to tailor marketing efforts to specific audience needs and behaviors
• Navigate complex data systems to bring to life marketing and transactional journeys and automations
• Document, execute, and measure successes of critical, legally required, and data-compliant transactional campaigns and audiences
• Collaborate with Product, Data Engineering, Lifecycle Marketing, and Data Analytics teams to create, test, and measure end-to-end solutions and performance
• Maintain templates across email and audiences to ensure content and legal requirements are up to date and streamline processes

Essential Qualifications

To be successful in this role, you will need to have:

• 3+ years of work experience in CRM/Lifecycle marketing, with a solid understanding of digital marketing operations and a primary focus on growth, retention, and engagement strategies and personalization tactics
• Thorough comprehension of testing frameworks and methodologies needed for designing end-to-end experiments
• Expertise in corporate-level CRM tools (Salesforce or similar) and audience segmentation tools (SAS Customer Intelligence Studio, customer.io, or similar)
• A self-starter capable of working independently but also as part of a team
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Ability to work in a fast-paced and dynamic working environment, supporting new products/partners as surfaced
• A love for all things TV and Film!

Preferred Qualifications

While not required, the following qualifications are preferred:

• Prior direct experience designing and creating multi-step CRM journeys within complex data environments

Skills and Competencies

To excel in this role, you will need to possess:

• Strong analytical and problem-solving skills, with the ability to think creatively and outside the box
• Excellent relationship management skills, with the ability to collaborate with cross-functional teams
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas and results to both technical and non-technical stakeholders
• Ability to work in a fast-paced and dynamic environment, with a strong sense of urgency and attention to detail

Career Growth Opportunities and Learning Benefits

At Hulu, we are committed to the growth and development of our employees. As an Associate Manager, Lifecycle Operations, you will have the opportunity to:

• Work with a talented team of professionals who are passionate about marketing and analytics
• Develop your skills and expertise in marketing operations, data analysis, and campaign optimization
• Contribute to the development of new marketing strategies and tactics, and see the impact of your work on the business
• Participate in training and development programs, including workshops, conferences, and online courses

Work Environment and Company Culture

At Hulu, we pride ourselves on our collaborative and dynamic work environment. As an Associate Manager, Lifecycle Operations, you will be working in our Santa Monica, CA office, with the opportunity to work remotely 2-3 days a week. Our company culture is built on the values of innovation, creativity, and teamwork, and we are committed to creating a work environment that is both challenging and rewarding.

Compensation, Perks, and Benefits

The hiring range for this position in Santa Monica, CA is $92,800 to $124,400 per year, with the base pay taking into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. In addition to a competitive salary, we offer a range of perks and benefits, including:

• A bonus and/or long-term incentive units as part of the compensation package
• A full range of medical, financial, and/or other benefits
• Opportunities for professional development and growth
• A dynamic and collaborative work environment

Conclusion

If you are a motivated and experienced marketing professional who is passionate about driving subscriber growth, engagement, and retention through data-driven marketing strategies, then we encourage you to apply for this exciting opportunity. Don’t worry if you don’t meet every single requirement – we value a great attitude and a willingness to learn above all. Submit your application today and join our team of talented professionals who are shaping the future of streaming!