Sr. Talent Brand Manager

About Handshake & Handshake AI:

Handshake is building the career network for the AI economy. Our three-sided marketplace connects 18 million students and alumni, 1,500+ academic institutions across the U.S. and Europe, and 1 million employers to power how the next generation explores careers, builds skills, and gets hired.

Handshake AI is a human data labeling business that leverages the scale of the largest early career network. We work directly with the world’s leading AI research labs to build a new generation of human data products. From PhDs in physics to undergrads fluent in LLMs, Handshake AI is the trusted partner for domain-specific data and evaluation at scale.

This is a unique opportunity to join a fast-growing team shaping the future of AI through better data, better tools, and better systems—for experts, by experts.

About the Role:

We’re seeking a Sr. Talent Brand Manager to sit at the intersection of Recruiting and Marketing—acting as a dedicated marketing function within Talent Acquisition while also serving as a shared resource across Handshake’s broader brand efforts. You’ll have access to Marketing’s systems, tools, and creative resources, while focusing your day-to-day on building Handshake’s reputation as a destination for world-class talent.

This is a highly visible, cross-functional role where you’ll partner with recruiters, executives, and marketing peers to shape how Handshake shows up in the talent market and ensure every candidate touchpoint reflects our mission, culture, and ambition.

This is a newly created role and will be building out this function within Handshake. It will report into Talent but will be interfacing with Marketing and other departments on a daily basis.

• Employer Branding Strategy: Define and execute Handshake’s talent brand strategy to differentiate us in a competitive market.

• Content & Storytelling: Develop high-impact content (blogs, social posts, video, career site updates, recruiter toolkits) that tells the story of our mission, people, culture, and growth.

• Recruiting Campaigns: Partner with recruiters and hiring managers to design targeted campaigns for priority roles and hard-to-fill pipelines (e.g., engineering, AI, design, GTM).

• Recruiting Operations Integration: Collaborate closely with Recruiting Operations to embed brand messaging into candidate communications, interview workflows, and recruiting processes, ensuring a consistent and authentic candidate experience.

• Talent Nurture & ATS Campaigns: Leverage our ATS (Ashby) to segment and build campaigns for passive talent across key talent pools.

• Digital Channel Management: Manage all digital channels (Handshake Career Site, LinkedIn, Handshake platform, Indeed, etc.), identify new ones, and optimize the mix of candidate sources.

• Employee Advocacy: Launch initiatives that empower employees to share their stories—highlighting Handshake’s mission, impact, and culture.

• Events & Partnerships: Support events (career fairs, university partnerships, AI research showcases, DEI initiatives) that amplify Handshake’s presence in the market.

• Measurement & Insights: Track brand health, engagement, and pipeline impact to continuously improve efforts.

Desired Capabilities:

• 5+ years of experience in talent branding, employer marketing, or recruiting communications, ideally at a fast-growing tech company.

• Strong storytelling and content creation skills across written, visual, and social channels.

• Experience partnering closely with recruiting teams and understanding candidate funnels.

• Experience with recruiting tools (Ashby) and digital sourcing channels.

• Creative thinker with a data-driven approach—you know how to measure impact and refine strategies.

• Comfortable working in a high-growth, fast-paced environment with evolving priorities.

Perks:

Handshake delivers benefits that help you feel supported—and thrive at work and in life.

The below benefits are for full-time US employees.

Ownership: Equity in a fast-growing company

Financial Wellness: 401(k) match, competitive compensation, financial coaching

Family Support: Paid parental leave, fertility benefits, parental coaching

Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

Growth: $2,000 learning stipend, ongoing development

Remote & Office: Stipends for home office setup, internet, commuting, and free lunch/gym in our SF office

Time Off: Flexible PTO, 15 holidays + 2 flex days, winter #ShakeBreak where our whole office closes for a week!

Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.

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