Director of Sales & Growth – Digital Subscriptions

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health—physical fitness, mental health, nutrition, and active recovery—into a seamless interactive experience. We develop proprietary software that learns and adapts to the habits of each person while delivering immersive content to guide them on their individual fitness journey.

We are currently seeking a driven, results-oriented sales leader to join our team as Director of Sales & Growth – Digital Subscriptions (remote).

This is a sales leadership role with a strong growth mandate and a variable compensation structure tied directly to revenue, subscription acquisition, and performance outcomes.

ROLE COMMITMENTS

• Deliver sustained, year-over-year subscription sales growth by leading both Wholesale and Direct-to-Consumer (DTC) channels.
• Take full accountability for the subscription sales and growth, driving top-line revenue, optimizing profitability, and managing acquisition costs.
• Meet and exceed subscription sales quotas, with compensation tied to new acquisition, upsell, and renewal performance across Wholesale and DTC channels.
• Develop and execute winning go-to-market sales strategies that accelerate customer acquisition, maximize upsell and cross-sell opportunities, and improve trial-to-paid conversions.
• Build, lead, and inspire cross-functional teams and partner relationships that deliver aggressive growth targets and elevate iFIT’s market presence.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Sales: Own the sales and growth strategy for both Wholesale and DTC channels, with a focus on expanding the paid subscriber base and scaling acquisition volume.
• Revenue Ownership: Take full ownership of subscription sales and growth across Wholesale and DTC channels, balancing customer acquisition costs, pricing strategy, and retention economics to drive profitable growth.
• Growth Strategy: Design and implement acquisition strategies that maximize upsells, conversions, and renewals, leveraging data-driven insights to optimize the funnel at every stage.
• Channel Development: Partner with retail and commercial sales leaders to align wholesale subscription growth with in-store and partner strategies; collaborate with internal DTC teams to refine online growth engines.
• Partnership Management: Cultivate and expand strategic wholesale partnerships, negotiating and presenting subscription offerings that deliver competitive advantage and accelerate adoption.
• Cross-Functional Collaboration: Work closely with Product, Marketing, and Pricing to build compelling offers, sales campaigns, and channel-specific initiatives that consistently exceed targets.
• Market Expansion: Partner with international leaders to localize sales strategies and ensure global scalability of subscription growth initiatives.
• Analytics & Forecasting: Track performance metrics across channels, identify growth opportunities, and provide accurate forecasts on monthly, quarterly, and annual subscription revenue.
• Leadership Presence: Represent iFIT at key partner meetings, sales presentations, and industry events (up to 20% travel) to secure growth commitments and strengthen relationships.

Education & Basic Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• 8+ years of sales, growth, or commercial leadership experience in a digital subscription-based business, with proven success in driving customer acquisition and revenue growth.

Preferred Qualifications

• Demonstrated success leading sales-driven subscription growth across both Wholesale and DTC channels.
• Track record of exceeding aggressive sales targets through strategic planning, execution, and team leadership.
• Experience building and negotiating large-scale partner relationships, including retail or channel sales.
• Strong analytical acumen with the ability to translate data into actionable strategies and revenue impact.
• Proven ability to collaborate with Product and Marketing teams to launch campaigns and initiatives that deliver measurable growth in subscribers, revenue, and profits.

Originally posted on Himalayas