Associate Creative Director, Performance

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

Role

We are looking for an Associate Creative Director, Performance Marketing to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you’ll play a key role in leading the strategy, development, and execution of high-performing creative assets across international marketing channels. We’re looking for a collaborative, data-driven creative leader who’s eager to experiment, optimize, and push the boundaries of performance marketing and elevate Whatnot’s position within the cultural landscape.

• Oversee end-to-end processes, from initial brainstorms to final handoff, to deliver standout work that drives conversion and engagement.

• Establish a steady pipeline of relevant, high-performing creative at a global scale for ongoing testing and iteration that successfully balances performance goals with brand ambitions.

• Analyze performance data and testing results to uncover and share insights in creative lookbacks with stakeholders, refine creative direction and strategies, and drive better outcomes.

• Stay ahead of trends, emerging platforms, and creative best practices to keep our marketing fresh, effective, and culturally resonant.

• Provide feedback and guidance to team members and external partners, fostering a collaborative environment of creative excellence.

• Manage relationships with external agencies and contractors as needed to scale creative production efficiently.

Team members in this role are required to be within commuting distance of our New York City, San Francisco, or Los Angeles hubs.

You

Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.

As our Associate Creative Director, Performance Marketing you should have 10+ years of experience in performance creative roles with an emphasis on paid social, plus:

• 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand.

• Proven track record of leading creative development from concept to execution, clearly articulating strategies and concepts to creators, designers, copywriters, and video editors.

• Deep understanding of audience behavior, established and emerging digital marketing trends and tools, specifically paid and organic social, across all ad platforms.

• Skilled at interpreting performance data, leveraging analytics tools to refine creative strategies and enhance campaign effectiveness.

• Ability to set and achieve performance marketing goals, managing budgets and campaigns at scale, with the awareness to pivot and adapt as priorities shift.

• Experience reacting to cultural moments with timely, relevant social content that resonates.

• Thrives in a fast-paced environment, motivated by both creativity and results.

• Passion for exploring how brands can intersect with culture.

• Naturally curious and proactive, with a growth mindset and a high standard for quality.

• You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.

• High-growth startup, marketplace or creator-focused platform experience preferred.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.