Group Marketing Manager

The Group Marketing Manager, Accountant GTM Marketing, will be responsible for omni-channel awareness campaigns to drive adoption of the QuickBooks portfolio through accountants. The U.S. Online Accountant Marketing team within Intuit’s Small Business and Self-Employed Group (SBSEG) is tasked with growing revenue and market share for our online accounting products, which represent over 20% of ecosystem acquisition. This team focuses on developing deep customer insights and product expertise to define target audiences, winning positioning and messaging, and Go-to-Market (GTM) strategies, while partnering with cross-functional teams for execution. Close collaboration occurs with Product Management, Analytics, Research, Design, Finance, and Operations teams, using insights to inform product and commercialization roadmaps. This team is accountable for both in-year revenue and customer goals, and also influences the strategy for our 3-year plan.

Responsibilities

• Lead strategic initiatives, including developing clear action plans, identifying success metrics and targets, and managing timelines.
• Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps.
• Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions.
• Leverage appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing, to roll-out experiences and creative that deliver improved business outcomes.
• Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe.
• Collaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing, and Research teams to create and deliver seamless customer and partner experiences.
• Proactively analyze business data to generate insights and make informed decisions that drive business results.
• Develop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation.
• Enable the go-to-market and partner teams by creating the messaging, positioning, and enablement materials to be used across key channels and customer segments.
• Lead development of marketing assets (e.g., videos, playbooks) to support the value proposition.
• Represent the voice of the customer and provide product marketing leadership across product, marketing, sales, and other partner teams.

Qualifications

• 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies.
• Go-to-Market Expertise: Proven experience driving activation of marketing campaigns to reach goals by building both broad and targeted tactics. Designing and executing customer content strategies as well as leading teams in tactical execution.
• Business Ownership: Strong command of the business and identifying opportunities to pivot or accelerate to address revenue goals.
• Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
• Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities, and business case development.
• People manager: Experience leading and cultivating a team.
• Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology.
• Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
• Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
• Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
• Collaborator&Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
• BA/BA required or equivalent work experience, MBA preferred.

Core Skills: Quickbooks, Product marketing, SaaS, Product Roadmap Other Skills: Product Management Seniority: Mid, Senior, Lead Apply tot his job Apply To this Job