Marketing Specialist

Who We Are For over 70 years, Glatfelter Insurance Group has believed in doing the right thing for our clients, agents, communities and associates. This founding principle has enabled Glatfelter to grow from the kitchen-table, one-man-operation as it began, to one of the largest managing general agencies in the U.S. with nearly 500 associates across the country, a distribution network of over 4,500 independent brokers and more than 30,000 clients. It is what drives us to innovate-the desire to deliver the best for our clients. Founded as The Glatfelter Agency, which is still in operation, the program basis of Glatfelter Insurance Group, Volunteer Firemen's Insurance Services (VFIS), was founded in 1969. Throughout the years, Glatfelter has expanded to include specialized program business inclusive of public entities, educational institutions, healthcare facilities, and religious organizations. Glatfelter provides their insureds with comprehensive insurance solutions including property, casualty, life insurance, and more. In 2018, Glatfelter joined American International Group (AIG) and is now part of the AIG family. About the Position Glatfelter Insurance Group is seeking an Integrated Marketing Specialist with a digital focus. Our newest associate will be responsible for developing and managing marketing campaigns and advertising programs that integrate digital and social marketing, advertising, public relations, sales promotion, video, web and more to deliver strategic content that engages and moves audiences. This position has a special focus on digital content and will help lead our program's digital advertising and marketing strategies and tactics.

Key Responsibilities

• Develops and manages integrated marketing campaigns and other marketing projects and initiatives. Responsible for driving projects or campaigns and managing content needs and deliverables from other team members and potentially other departments.
• Develops and manages digital advertising campaigns. Duties include: leading digital strategy, developing advertising, overseeing ad delivery and setup, monitoring ad campaign progress and effectiveness and adjusting accordingly, reporting results.
• Leads content creation for regularly assigned divisions or projects. Routine content development includes social media, public relations, newsletters, articles, blogs, eblasts, ads, websites, landing pages and other MARCOM collateral.
• Assists marketing team on special projects and campaigns. Support can include anything from routine content development to special event planning, community relations, tradeshow, non-digital and digital advertising needs.
• Helps to drive and manage public relations needs, including award opportunities; industry best-of, lists and directories; news releases and feature article pitching/development.

What We're Looking For

• Bachelor's degree or higher in Marketing, Communications, Journalism or related degree
• Minimum of four (4) years' work experience.
• Must have exceptional communication skills and ability to manage multiple projects in a fast-paced, deadline-driven environment. Outstanding written and verbal communication skills.
• Talented writer, communicator and creative thinker, with an ability to use data to make informed content marketing decisions.
• Must have strong communication and collaboration skills, both within the marketing team and company, as well as with external partners, clients and vendors.
• Ability to think strategically and develop content that will attract and engage customers.
• Ability to develop strategy for audience segmentation and personalization of content.

Why Choose Glatfelter? Glatfelter is honored to have been named a Best Place to Work in PA since 2005. We are proud to offer a range of employee benefits and resources that help you protect what matters most - your health care, savings, financial protection and wellbeing. In addition to 17 paid holidays, (which includes a personal holiday and mental health and wellness day) we provide a variety of leaves for personal, health, family, and volunteer needs. We believe in fostering our associates' development and offer a range of learning opportunities for associates to hone their professional skills to position themselves for the next steps of their careers. We have a tuition reimbursement program for eligible associates to enhance their education, skills, and knowledge in areas that relate to their current position or future positions to which they may transfer or progress. Equal Opportunity Employer It has been and will continue to be the policy of Glatfelter Insurance Group to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. At Glatfelter, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Glatfelter is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please contact Human Resources. Reasonable accommodations will be determined on a case-by-case basis. Apply tot his job Apply To this Job