Creative Strategist at a YC Healthtech Company
Creative Strategist - Organic Video (Instagram, Youtube) Location: Remote Compensation: $150,000/year Equity: .5% vested over 4 years (currently valued at $1M+) Valuation: $200M Backed by: Top Silicone Valley Investors e.g. Y Combinator (YC), Liquid 2, Founder of Instacart, Founder of Reddit Stage: D2C SaaS healthtech with real traction $1M a month and compounding at 15% MoM TAM: $29.4B through 100M people in the US. Globally the addressable market grows to 600M people. Why This Role? We’re building the future of proactive health and already serving tens of thousands of paying customers every month through a DTC SaaS subscription model. You’ll step into a profitable rocketship that’s gone from $0 to millions a month in less than 1.5 years. Our growth is through paid ads on Meta (mainly Reels) and now we need a world-class organic growth engine to compound it. There is no legacy nonsense, no bloated team, and no rulebook. You’ll write the organic playbook, build the team, and own the KPIs. If you’ve ever said “I wish I joined X startup at $1M/month” this is that moment.
What You'll Do
- Come up with themes/formats (viral series ideas) for Instagram Reels / Youtube accounts
- Setup the Instagram/Youtube accounts.
- Write the scripts/briefs for the short form videos
- Either edit the videos, or pass the editing off to our video editors
- Post the content
- Analyze the content on all the accounts to figure out what is working or not working
- Iterate + Scale
Who You Are
- 5-7+ years of experience building a short form organic growth engine at a fast-moving startup (preferably with a subscription model or health/wellness product).
- Proven track record scaling organic revenue engines, you’ve taken a startup from $0 → $1M/mo and scaled past it.
- Deep expertise in Instagram Reels short form video content and all the components required to get videos that drive sales posted.
- Experienced with AI video generation and have the ability and desire to stay on top of the quickly evolving capabilities of different AI video generation tools.
- Deep Intuition - your 5+ years of experience and passion for short form video content marketing has kept you close to the algorithm and gives you an intuition for what works.
- Macro strategy is a bonus. However today we have no organic footprint and our biggest wins in the medium term will come from execution on the micro level - if you are not close to the algorithm this is not the right role for you.
- Obsessed with storytelling, funnels, and conversions (sales).
- Builder energy, you're happiest shipping MVPs, testing, and iterating fast.
- You thrive in ambiguity, move fast, and don’t wait for permission.
- You haven’t even finished reading this post and you’re already reflexively ideating hooks, CTAs, angles, and video formats that might work for a DTC consumer health tech product targeted at an older audience.
Why You’ll Love It Here
- .5% equity in a company already valued at $200M
- Lean team with zero fluff, zero bureaucracy ship daily, grow weekly
- A seat at the table: work directly with founders
- Health benefits, professional growth budget, and flexible hours
- Your work actually moves the needle, and everyone sees it
Be Prepared to Answer The Following:
- Please share examples of past performance. We’re specifically looking for Instagram Reels that have driven verifiable eCommerce sales. Accounts must be linked to actual store results.
- Describe your process of building an Organic Instagram short form video strategy to generate sales (targeted at the 45-65 demographic).
- How do you do market research?
- How do you come up with video formats for different Instagram accounts?
- How do you source and create video footage for short form videos? Let’s hear about the tools, and platforms you use to procure and generate video content.
- How do you attribute sales to your organic efforts?
- What AI video generation tools do you use for certain types of video content and what tricks do you implement to increase the quality of the output video?
- Walk us through your process of developing your Instagram Reels Strategy - We want to understand how you take a product and craft
- What ecommerce platforms have you worked with in the past?
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