Digital Marketing Specialist
Overview
Northwest Federal Credit Union is seeking a creative and detail-oriented Digital Marketing Specialist to support the development and execution of digital campaigns that enhance brand visibility and member engagement. This role is responsible for coordinating day-to-day digital content, social media activity, email marketing, and basic design tasks to support organizational marketing initiatives. The ideal candidate is organized, collaborative, and passionate about digital storytelling and campaign execution.
Responsibilities
Email Marketing Support
- Build and send emails using NWFCU’s marketing automation system
- Manage audience segmentation and campaign calendar in collaboration with the manager
- Perform basic A/B testing and track performance metrics
Digital & Paid Media Execution
- Assist with digital ad campaign setup and reporting (Google Ads, Meta, etc.)
- Monitor performance metrics and flag issues or optimization opportunities
- Maintain and update website content using the CMS
Social Media Coordination
- Draft and schedule posts across Facebook, Instagram, LinkedIn, X (Twitter), and TikTok
- Monitor and respond to messages and comments, escalating issues as needed
- Source and organize social content (photos, videos, stories) from internal teams
Creative Production
- Design basic graphics using Canva or Adobe tools for social media, web, and email
- Collaborate with creative staff on branded campaigns and promotions
Collaboration & Administration
- Track and report campaign KPIs using tools like Google Analytics or native platform data
- Help organize digital assets and maintain content libraries
- Stay up to date with digital marketing trends and tools
- Adhere to Bank Secrecy Act (BSA) regulations, Internal Audit and all related Credit Union policies and procedures
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, or a related field
- Minimum 2 years of experience in digital marketing or communications
- Familiarity with email platforms (e.g., Salesforce Marketing Cloud, Mailchimp)
- Working knowledge of social media platforms and digital advertising
- Some experience with graphic design (Canva, Adobe Photoshop, etc.)
- Excellent communication, organization, and project coordination skills
- Proficiency in Microsoft Office, especially PowerPoint and Excel
- Must be able to work Monday - Friday, 8:00am - 4:30pm
- Ability to work effectively on-site in our Herndon, VA headquarters and equally effectively remotely
Preferred
- Experience in financial services or regulated industries
- Working knowledge of SEO/SEM principles
- Familiarity with video editing tools (iMovie, Adobe Premiere, etc.)
Additional Compensation Northwest Federal offers a comprehensive and inclusive benefits program, which includes medical, dental and vision plans for you and your family, 4 weeks paid vacation, 12 paid holidays, 24 hours of paid volunteer time, parental leave, company paid disability and life insurance, and a generous 401(k) plan with up to 7% employer match. EEO Notice Northwest Federal Credit Union is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or any other classification protected by law. NWFCU complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Department at 703-709-8900 or [email protected]. Apply tot his job