Senior SEM & UA Specialist

Almedia is the fastest-growing advertising company in Europe according to the FT1000, offering mobile game and app developers unparalleled returns from rewarded user acquisition. We are engineering the future of UA with our data-driven approach and community of over 40 million users engaging with games, apps, and surveys.

Based in the heart of Berlin, our collaborative approach offers the opportunity for our clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term.

We’re looking for a Senior SEM & UA Specialist who will be the primary, hands-on expert driving our user acquisition campaigns across Search Engine Marketing channels, with a strong emphasis on Google Ads. This role is crucial for our aggressive growth plans on Freecash, demanding a deep focus on day-to-day execution, continuous experimentation, and direct optimization to scale our user base and impact our profitability across paid search initiatives.

• Lead Hands-On Campaign Management: Independently plan, execute, and meticulously analyze large-scale user acquisition campaigns primarily across Google Ads Search, Display, App Campaigns, YouTube, and Demand Gen (formerly Discovery), while also considering other relevant paid search channels.

• Drive A/B Testing & Optimization: Own the full experimentation lifecycle, from ideation to rigorous A/B testing of ad creatives, copy, and targeting, continuously seeking performance improvements and new growth opportunities across all SEM and UA efforts.

• Data-Driven Performance: Dive deep into vast quantities of campaign data to identify granular optimization opportunities, refine audience targeting, and adjust bidding strategies to maximize ROI and scale within defined profitability goals for user acquisition campaigns.

• Collaborate for Integrated Growth: Work closely with our Creative teams for ad asset development and with Data Analysts to enhance reporting and ensure comprehensive campaign understanding.

• Market & Competitive Insights: Monitor market trends and competitor strategies within the mobile advertising landscape, translating insights into actionable optimizations for Search Engine Marketing and overall User Acquisition.

• Solid experience (typically 4+ years) in performance marketing, with a proven track record of directly managing high-budget (e.g., $100k+ USD/month) user acquisition campaigns within SEM, particularly on Google Ads, ideally within the mobile app or gaming industry.

• Deep practical expertise with Google Ads platforms and related tools such as Google Analytics, Google Tag Manager, and Google Ads Editor.

• Demonstrated ability to design, execute, and analyze robust A/B tests, driving measurable improvements in campaign performance.

• Exceptional analytical skills, proficient in extracting actionable insights from large datasets to inform tactical and strategic decisions.

• A strong understanding of mobile attribution models and how various in-app events impact SEM and UA campaign optimization.

• Hands-On & Results-Obsessed: You thrive on getting deep into campaign setups, data analysis, and optimization, driven by a passion for achieving tangible results.

• Aggressive Experimenter: You have an insatiable curiosity for testing new ideas, iterating quickly, and uncovering novel ways to drive performance.

• Analytical Problem-Solver: You possess a sharp mind for data, able to identify patterns and troubleshoot challenges to optimize for profitability and scale.

• Become an owner: As part of our virtual equity option policy, you’ll have the opportunity to share in Almedia’s success and growth.

• Innovative and high-growth: Join a startup that has been profitable from day one and is rapidly scaling its impact in the Ad-Tech space.

• Berlin Office & Collaborative Hub: Work primarily from our modern, centrally located Berlin office, designed to foster strong collaboration, team connection, and organic growth as we build together.

• Other Benefits: Enjoy a range of benefits designed to support your well-being and growth, including weekly breakfast and lunch at the office, a public transport ticket, gym membership, language classes, and with more exciting additions on the horizon.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth—whether you aspire to be a future leader or a specialist. Almedia is an equal opportunity employer; we embrace and celebrate diversity, encouraging individuals from all backgrounds to apply.