Sr. Product Marketing Manager

About RethinkFirst

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes. 

We're on a mission to make behavioral health more effective, equitable, and human. About the Role RethinkFirst is seeking a strategic, hands-on Senior Product Marketing Manager to drive go-to-market success and position our solutions for impact. This role is ideal for a data-driven storyteller who understands the healthcare space and knows how to turn insight into action. 

In this role, you will: 

• Know the Market – Stay ahead of trends, competition, and client needs through research, feedback, and performance insights. 

• Craft Messaging That Connects – Researche customer preferences and evaluate product performance. Develop clear, differentiated value propositions and messaging for target segments. Build and evolve buyer personas to guide strategy. 

• Fuel Sales & Marketing – Create and maintain compelling assets—decks, case studies, videos, and more—that support the full funnel. Partner with sales and marketing to ensure that customer targets and product messaging are effective. 

• Launch with Impact – Lead go-to-market strategy and execution for product launches and key initiatives. 

• Measure What Matters – Set and track KPIs, report performance, and refine programs based on data. 

What you'll bring: 

• 7+ years in product marketing with a track record of successful launches and end-to-end program execution 

• Background in healthcare, health plans, or benefits navigation strongly preferred 

• Experience translating product capabilities into buyer-relevant benefits 

• Skilled in positioning, persona development, and content strategy 

• Strong communicator and cross-functional collaborator 

• BA in Marketing, Business, or related field (MBA a plus) 

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI 

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities. 

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