Digital Marketing Assistant for Freight Logistics Industry
Job title: Digital Marketing Assistant for Freight Logistics Industry in Jacksonville, FL at Bold City Logistics LLC
Company: Bold City Logistics LLC
Job description: Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Opportunity for advancement
- Paid time off
- Profit sharing
- Training & development
- Work closely with the marketing team to ultimately further marketing goals and objectives
- Set up and implement Google Analytics on our website, ensuring accurate tracking.
- Monitor and analyze website traffic to optimize user experience and conversions.
- Develop and execute strategies to increase website traffic and visibility.
- Integrate analytics with LinkedIn, Facebook, Instagram, and other platforms.
- Create and manage sponsored ad campaigns to generate high-intent B2B leads in the freight industry.
- Ensure that all leads generated are business contacts only (no consumer leads).
- Optimize Google Ads campaigns to maximize ROI and lead quality.
- Create, edit, and post social media marketing of all kinds, including text posts, pictures, informative long-form articles, and video content
- Maintain a strong online presence that represents the company
- Follow up on potential leads, both via phone and email as needed
- Proven experience in Google Analytics (GA4), Google Tag Manager, and Google Ads.
- Expertise in B2B lead generation and conversion tracking.
- Strong understanding of sponsored ad strategies for LinkedIn, Facebook, and Instagram.
- Experience in freight, logistics, or transportation industry (preferred but not required).
- Ability to track key performance indicators (KPIs) and make data-driven decisions. Strong written and verbal communication skills
- Familiarity with video and photo editing
- Familiarity with Microsoft Office suite
- Strong organizational skills
- Strong attention to detail
- Competitive Compensation
- Great Work Environment
- Career Advancement Opportunities