Head of TikTok Shop and Social Commerce

Are you ready to build a revenue rocket on TikTok Shop? At Hadley Designs, we’re on a mission to fill lives with beauty and inspiration through hundreds of products that help people become their best selves. TikTokShop is our next rocket, 15% of sales today, 50% tomorrow, and we need you to light the fuse. This is your shot to build an empire. Amazon’s locked (70-80% of our revenue), but TikTok Shop is wide open. We’re hunting for a Growth Lead who’s obsessed with turning creators into gold. You’ll unleash 1,000+ new creators monthly, drive $250K in affiliate video sales, and keep 50% posting viral content, all while locking in 10%+ profit margins. Your edge? Supercharging our top 10 VIP affiliates for 10% month-over-month growth. If you thrive on viral chaos, love outsmarting trends, and can rally a creator army, this is your playground. No bureaucracy, just a big budget, a CEO who bets on bold, and a chance to redefine our future. What Winning Looks Like: Six months in, TikTok Shop’s a juggernaut, $250K+ monthly affiliate sales, 1,000+ creators buzzing monthly, 50%+ of our creator army is engaged, and 10%+ margins locked. Our top 10 VIPs are growing 10% MoM because you’ve made them unstoppable. You’ve crafted a creator machine that’s the envy of e-commerce, turning viral hooks into gold and fueling Hadley Designs’ explosive rise. Your Playbook: One Thing: Turn our army of TikTok creators into a sales machine.

• Big Rocks (Own These First):
• * Recruit 1,000+ new creators/month
• Keep 50% posting, spark contests, newsletters, and hype that sticks.
• Grow top 10-20 VIPs by 10% MoM, relationships and incentives that kill it.
• Nail 10%+ profit margins, scale smart, not sloppy.
• Daily Hustle:
• * Crunch affiliate data weekly to sharpen strategies.
• Run TikTok ad campaigns, launch winners, axe losers.
• Team up with marketing for creator assets.
• Own the affiliate CRM, onboarding, and training updates.
• Check in with affiliates, oversee an assistant that communicates with our creators
• Brainstorm new sales campaigns
• Ride trends, host webinars, audit content, and test incentives, keep it fresh.
• Build SOPs and partnerships to stay ahead.

KPIs You’ll Smash:

• 1,000+ new creators monthly.
• $250K affiliate sales monthly.
• 50% creator engagement.
• 10%+ profit margin (NI = ((GMV Costs) / GMV) × 100).
• 10%+ MoM VIP growth (Growth Rate = ((Current Previous) / Previous) × 100).

Who You’ll Roll With:

• CEO & Head of Marketing - weekly strategy and accountability calls

Apply Now, Own TikTok Shop and Shape Our Future.

Requirements

Who You Are:

• A social commerce or affiliate ninja (2+ years scaling brands).
• Data-sharp, people-magnetic, and insanely creative.
• Hungry to innovate, relentless for results, glued to details.
• A communicator who owns it solo or with a crew.
• Killer English, writing, and organizing chops.
• Bonus: AI tool skills & knowledge

Benefits

Why You’ll Thrive Here:

• TikTok Shop’s your kingdom, 15% of our brand sales now, 50% of our sales with your magic tomorrow.
• A CEO who’s all-in (with a head of marketing that is wicked smart).
• Cash, tools, and freedom, no leash, just trust.
• Remote Full Time Work
• Flexible Schedule
• Regular Interaction with CEO
• Established Company doing business for 10+ years
• Personal Development
• Autonomy of time and schedule

Apply Job!