Strategic Growth Initiatives Program Manager - US Consumer Channel

About the position The position involves developing and executing a program to support new Strategic Growth Initiatives across Apple's US Consumer Channel. The role focuses on growing revenue, installed base, and customer engagement through the creation and standardization of a new partner program. The successful candidate will collaborate cross-functionally to design and implement strategic growth initiatives, generating scalable omni-channel campaigns based on market and customer insights.

Responsibilities

• Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets.

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• Create business cases with account and business development teams to secure program funding and forecast campaign performance trends.

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• Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel.

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• Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers.

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• Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement.

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• Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance.

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• Optimize partner campaigns to improve results and enhance customer experience.

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• Identify trends and insights to inform priorities and optimize spend and performance based on insights.

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• Evaluate emerging technologies and digital trends for potential adoption.

Requirements

• 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics.

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• Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities.

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• Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns.

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• Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement.

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• Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers.

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• Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences.

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• Data-driven mindset with stellar analytical skills to transform data into actionable insights.

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• Well-versed in web analytics tools such as Adobe Analytics.

Nice-to-haves

• Comfortable with ambiguity and accountable for results without direct control.

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• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns.

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• Excellent project management skills, including work prioritization and planning.

Benefits

• Health insurance

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• 401k

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• Paid holidays

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• Flexible scheduling

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• Professional development opportunities

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