Senior Director, Away from Home - Mexico - COSTA

• Lead Away from Home (AFH) business with franchise partner (s) - initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future. • End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed) • To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented • Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards • Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager • Responsible for driving sales growth and LFL sales with Santa Clara • Accelerate store growth of existing MEX business via achievement of NSO targets. • Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans • Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals. • Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above. • Take ownership and accountability for operational standards across our retail store network. • Work with local franchise GMs to engage and build locally relevant strategies for each country / partner. • Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee • Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets • Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives. • Prioritising strategic commercial objectives to secure commercial advantage over competitors Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Apply Job!