Marketing Copywriter

Marketing Copywriter Fort Worth, Texas, United States · Marketing Come Work for Us! Xpressdocs is looking for a Marketing Copywriter to join our team. This position will play a key role in producing client-facing marketing materials, including email, website, digital, and print. The ideal candidate will be able to write with a professional but personable and witty tone and have the ability to simplify and tailor content along with effective CTAs. Suitable applicants will have strong writing and editing skills, proven audience research experience, the ability to copy-check their and others’ work, and experience in content copywriting for blogs, social media, and video. Please be aware that writing samples will be required to be considered for this role. In this position, you will: • Create engaging and effective copy for marketing materials, such as website content, emails, handouts, digital ads, and social media posts. • Work closely with the marketing and creative teams to understand the Xpressdocs brand and messaging and create copy that aligns with the brand voice. • Use data and analytics to measure the effectiveness of writing and adjust as needed. • Collaborate with the marketing specialists to create cohesive marketing materials. • Develop a deep understanding of Xpressdocs’ products, services and various audiences. • Stay up to date on industry trends and best practices for real estate, financial, and home service marketing and industry trends. • Conduct market and customer research to understand the target audience and create relevant and engaging copy. • Edit and proofread marketing materials to ensure accuracy and consistency. • Identify and resolve challenges and issues within the marketing copywriting process. • Contribute to the development and continuous improvement of XD’s marketing copywriting process. • Write SEO-optimized blogs and website copy. • Create long-form content including case studies and white papers. • Contribute to the overall development of the XD voice and brand. You’ll thrive in this role if you: • Bachelor’s degree in marketing, journalism, communications, or related field or equivalent combination of experience, education, and training. • 4+ years of proven experience in developing and executing successful copywriting for a business (B2B a significant plus) • Strong writing and editing skills, with a portfolio of writing samples. • Experience with direct response marketing, including examples demonstrating your ability to create compelling CTAs and measure their performance. • Demonstrated proficiency with Microsoft, Google, SEO (HubSpot experience would be ideal but not required) • Proficiency in AI tools such as ChatGPT • Solid basic understanding of B2B marketing principles and the marketing funnel • The ability to adapt core messaging and tones for different audiences. • The ability to manage and prioritize multiple projects at a time, often with tight deadlines. • Excellent communication and collaboration skills, with the ability to work effectively with a team. • The ability to work independently and proactively. • The ability to adapt strategies based on analytics, market trends, and feedback. • Experience in analytics and reporting to a team on KPIs/metrics a plus. • Experience in direct mail or digital products is a plus. • Experience working with project briefs is a plus. • Understanding design basics and how copy fits into a design layout is a plus. What We Offer • An environment that prioritizes balance between work and family. • Our comprehensive benefits package and workplace opportunities. • Collaborate with an upbeat team of techies, creatives, and specialists…who actually like what they do. • Enjoy our modern, secure and centrally located office in Fort Worth. • Flexible hybrid work options. • Onsite coffee bar and wellness rooms. • Medical, dental, vision, disability, and life insurance. • 401K with company matching. • Paid holidays, vacation, and personal time. • Tuition Reimbursement. • Employee awards program. • A dedicated social platform for peer, work anniversary, and birthday recognition. Who We Are A Marketing/Print/Technology company with more than 20 years of experience helping some of today’s top companies simplify and strengthen their marketing. We provide cutting-edge but accessible marketing technology, produce high-quality marketing materials, and create world-class customer experiences. We take our solutions seriously, but we don’t take ourselves seriously. To learn more about what we do and who we serve, visit www.xpressdocs.com. Xpressdocs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Apply Job!