Director, Marketing Affiliates & Aggregators

About the position At USAA, we are dedicated to facilitating the financial security of millions of U.S. military members and their families. As a Director of Marketing for Affiliates & Aggregators within the Insurance Marketing team, you will play a pivotal role in driving growth for our core insurance products, including Auto, Home, Renters, and Life Insurance. This position allows for remote work within the continental U.S. and may require occasional business travel. The Insurance Marketing team is a vital growth engine for USAA, focused on understanding the needs of our current and prospective members to enhance product conversion rates. Your leadership will be essential in managing a high-performing team of marketing experts who are passionate about serving the military community. You will be responsible for developing and executing media strategies that align with our mission and brand personality, ensuring that our marketing campaigns effectively communicate the value of our products and services. In this role, you will report to the AVP of Marketing Channel Management and collaborate closely with various internal teams, including Analytics, Product Marketing, and MarTech. Your responsibilities will include building and managing a team, presenting media strategies to executive partners, optimizing existing affiliate relationships, and creating a test-and-learn strategy for new partner opportunities. Your expertise in analytics and media strategy will be crucial in guiding the team to achieve business objectives and drive growth for USAA. Responsibilities • Lead a team of marketing channel experts, focusing on individual development, performance management, training, and coaching. , • Present and communicate media strategies, plans, and executions to executive partners and stakeholders across the enterprise. , • Align with paid and owned marketing peer leaders on multi-channel media strategies to ensure integration. , • Translate and interpret business intelligence and internal client objectives to guide teams in developing media strategies that support business goals. , • Audit and optimize existing Affiliate & Aggregator relationships for efficiency and sales targets. , • Grow relationships with successful channel partners and publishers. , • Create a test and learn strategy for new partner opportunities and optimizations. , • Manage campaigns and pull data directly in affiliate and aggregator platforms and with our affiliate agency. , • Collaborate with Audience and Product teams to identify opportunities to reach target audiences. , • Partner with the Creative team on creative needs, including logos and landing pages. , • Apply analytics and measurement tools to provide media strategy support to brand and product line marketing management. , • Ensure risks associated with business activities are effectively identified and controlled in accordance with policies. Requirements • Bachelor's degree or 4 years of related experience may be substituted in lieu of degree. , • 8 or more years of progressive related experience in a digital marketing or advertising function. , • 3 years of direct team lead or management experience required. , • Familiarity with the insurance industry and Affiliate and Aggregator platforms such as Impact, CJ Affiliate, MediaAlpha, and Quinstreet. , • Extensive experience with launching, optimizing, and maintaining Affiliate & Aggregator relationships and performance campaigns. , • Excellent communication, analytical, and organizational skills. , • Comfortability with data, metrics, analytics, and reporting. , • Demonstrated ability to manage and lead a comprehensive paid media plan, including oversight of internal teams and external media agencies. , • Experience collaborating with key resources and stakeholders to influence decisions and achieve strategic goals. , • Expert-level business acumen in business operations, industry practices, and emerging trends. , • Understanding of specific laws and rules governing consumer products. Nice-to-haves Benefits • Comprehensive medical, dental, and vision plans , • 401(k) and pension plans , • Life insurance , • Parental benefits , • Adoption assistance , • Paid time off program with paid holidays plus 16 paid volunteer hours , • Various wellness programs , • Career path planning and continuing education opportunities Apply Job!