Consumer Insights Lead, Measurement
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb is seeking a highly motivated and experienced Consumer Insights Measurement Program Lead to join our growing Research Team. The Difference You Will Make: This role will be crucial in 1) shaping our perceptual media measurement program & capabilities, focusing on how we assess brand perception & consumer sentiment and 2) overseeing the development of a dashboard system for global brand tracker data, delivering strategic insights across the organization. The right candidate will have a strong foundation in media and brand measurement & possess a strong blend of analytical expertise and creative problem-solving skills, with a keen ability to communicate complex insights clearly. A Typical Day: Lead the design, implementation, and management of media measurement strategies and methodologies that enhance our understanding of media effectiveness Oversee the development of interactive dashboards that consolidate and visualize global brand tracker data, providing access for stakeholders Collaborate with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impact Identify and implement innovative measurement techniques, including advanced analytics, that respond to evolving business needs and industry trends Build and maintain relationships with external vendors and partners to ensure high-quality data collection, analysis, and reporting Prepare and present findings through compelling written reports and presentations, ensuring clarity and engagement for diverse stakeholder groups Work collaboratively with the broader Research Team to share insights, integrate findings, and avoid silos within the organization Your Expertise: 10+ years of experience in media measurement, analytics, or consumer insights, with a strong background in marketing research A degree in research, marketing, data analytics, or a related field is required; an MBA is a plus Proven experience in both the client and vendor sides of media research and measurement Ability to plan, manage and facilitate global research Expertise in a range of quantitative and qualitative research methodologies, particularly related to media perceptual analysis Familiarity with advanced analytics tools, digital tracking methodologies, and leading-edge media measurement technologies (e.g., AI-driven solutions). Strong attention to detail combined with a strategic mindset that empowers insights and drives decision-making Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department Ability to handle multiple projects simultaneously with a hands-on, proactive approach and creative problem-solving skills Comfortable in navigating and excelling in challenging environments with no playbook for success, and able to simplify Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role youre applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $164,000$205,000 USD Apply Job!