Creative Strategist (Contract - Part Time)

About the role As a Creative Strategist, you'll collaborate with clients, creators, producers, designers, animators, and editors to lead the conception and production of high-performing paid social ads. This role offers a unique blend of creative thinking, data analysis, and strategic planning to drive performance across major social media platforms. 3 awesome things about this role: • You'll gain deep insights into your client's brand and industry, uncovering what makes customers love their products or services. • Your creative strategies will drive performance across major platforms like Meta, TikTok, YouTube, and Snapchat - and your ads will be seen by millions of people! • You'll be at the forefront of social media trends, applying cutting-edge concepts to your work. Things you have: • 2-4 years of experience in paid social and direct response marketing (with compelling work samples) • Deep understanding of social media platforms (frequent user of at least one: Instagram, TikTok, or Facebook) • Expertise in creating conversion-driven creative content that balances intricate brand guidelines with performance needs • Proficiency with tools such as Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager • Excellent written and verbal communication skills • Strong analytical and project management skills • An abundance of kindness and compassion Primary Responsibilities: • Conduct thorough product and competitor research • Craft scripts, copy, shot lists, storyboards, and briefs for video and static image ads • Oversee the creative process from ideation to final execution • Ensure visual elements align with brand guidelines and creative strategy • Analyze results from creative tests to refine and improve future creative • Manage weekly strategic account planning across various channels • Identify effective concepts and trends in the social media landscape • Collaborate with team members across various departments and time zones • Adapt quickly to new skills and evolving trends in a fast-paced industry Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply. Apply Job!