Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI

Employer Industry: Marketing and Business Development Why Consider This Job Opportunity... • Opportunity for career advancement and growth within the organization • Competitive pay up to $117,800 • Comprehensive benefits package including health insurance and retirement plans • Remote work flexibility within the U.S. • Chance to work with a collaborative and innovative team • Access to cutting-edge marketing technology and tools What To Expect (Job Responsibilities) • Conduct market research to support go-to-market strategies and business development initiatives • Analyze data from various sources to assess marketing campaign effectiveness • Develop and implement SEO/SEM strategies • Analyze customer behavior and preferences to improve marketing strategies • Ensure data accuracy and integrity through data quality processes What Is Required (Qualifications) • Bachelor's degree in marketing, business, statistics, or related field • 5 years of experience in digital marketing, marketing analysis, or business intelligence • Proficiency in data analysis tools such as Excel and Google Analytics • Strong analytical and problem-solving skills • Excellent communication skills to present data-driven insights to stakeholders How To Stand Out (Preferred Qualifications) • Master's degree in marketing or related field • Google GA4 Certification or Certified Analytics Professional (CAP) • Familiarity with CRM systems and marketing automation platforms • Passion for marketing and industry trends • Knowledge of statistical analysis and data visualization techniques At Talentify, we prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. Talentify is not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Talentify helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS Apply Job! For more such jobs please click here!