[Remote] Sr. Director, Marketing Planning & Transformation

Note: The job is a remote job and is open to candidates in USA. Axonius is a company that transforms cyber asset intelligence into actionability, and they are seeking a visionary Sr. Director, Marketing Planning & Transformation. This senior leadership role will focus on integrated marketing strategy, team operations excellence, and AI-powered execution, leading brand strategy and guiding the transformation to an AI-first creative development.

Responsibilities

• Lead annual and quarterly marketing planning processes to align marketing goals with corporate goals
• Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies
• In collaboration with RevOps define quarterly and annual goals, KPIs, and budgets that directly tie marketing efforts to pipeline creation, velocity, and revenue contribution
• Define and manage the brand process
• Build and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance
• Design and optimize team communications, planning cadence and reporting
• Collaborate with marketing operations on executive dashboards and forecasting models for marketing performance, ROI, and contribution to business outcomes
• Build an AI Native creative design engine
• Drive AI-first marketing execution—leveraging generative AI, predictive analytics, machine learning, and automation for content creation, hyper-personalization, dynamic campaign optimization, predictive lead scoring, audience segmentation, and autonomous workflows
• Identify, pilot, and scale AI tools that dramatically improve marketing productivity, personalization at scale, and performance
• Collaborate with the internal AI team to ensure marketing is leveraging AI to help scale the organization
• Build, lead, and develop a high-performing team of designers, agents, and AI specialists
• Foster a culture of data-driven decision-making, experimentation, and innovation
• Partner seamlessly across the marketing leadership organization to help functional leaders

Skills

• A marketing leader who is comfortable building in a fast ever-changing environment
• 15+ years of progressive marketing experience in B2B SaaS or Cybersecurity, with at least 5+ years in senior integrated marketing roles
• Proven track record building and scaling integrated marketing programs that deliver measurable pipeline and revenue impact in high-growth enterprise software environments
• Deep expertise in marketing operations, MarTech stack architecture (e.g., Marketo, HubSpot, Salesforce, analytics platforms), lead lifecycle management, and attribution modeling
• Hands-on experience with AI/ML applications in marketing (generative AI, predictive analytics, automation) and a track record of driving efficiency gains through AI adoption
• Strong analytical skills with the ability to translate data into actionable strategy and executive storytelling
• Experience leading and developing high-performing marketing teams in a remote-first environment
• Bachelor's Degree (or equivalent experience)
• Cybersecurity or enterprise security SaaS background (highly desired)
• Experience with ABM, PLG motions, or category-creation marketing
• Familiarity with modern AI tools and platforms used in marketing execution
• Track record of working in fast-scaling, venture-backed or public SaaS companies

Benefits

• Stock options
• Attractive benefits
• Annual bonus

Company Overview