[Remote] Patient Recruitment & Digital Media Manager

Note: The job is a remote job and is open to candidates in USA. ImmunityBio, Inc. is a commercial-stage biotechnology company focused on developing cell and immunotherapy products to strengthen the human immune system against cancer. The Patient Recruitment & Digital Media Manager will lead the strategy and execution of patient recruitment campaigns for clinical trials, working collaboratively across multiple teams to enhance patient awareness and enrollment.

Responsibilities

• Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies
• Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters
• Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation
• Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
• Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression
• Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences
• Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actional performance insights
• Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
• Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards
• Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts
• Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance
• Negotiate media placements, pricing, and performance-based agreements where applicable
• Manage campaign budgets, forecasting, pacing, and resource allocation
• Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders
• Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement
• Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
• Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions

Skills

• Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field required
• 7+ years of experience in digital media, performance marketing, or growth marketing required
• Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required
• Experience recruiting patients for clinical trials required
• Data-driven mindset with ability to interpret performance metrics and act on them
• Excellent communication and stakeholder management skills
• Analytical and performance-oriented
• Detail-oriented with strong project management skills
• Comfortable working in cross-functional, fast-paced environments
• Ability to balance creativity with regulatory constraints
• Strong written and verbal communication skills
• Familiarity with IRB/ethics considerations in patient recruitment
• Knowledge of patient privacy regulations (HIPAA, GDPR)
• Master's degree is preferred
• Experience working with patient advocacy groups is preferred

Benefits

• Discretionary bonus
• Equity award
• Medical, Dental and Vision Plan Options
• Health and Financial Wellness Programs
• Employer Assistance Program (EAP)
• Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
• Healthcare and Dependent Care Flexible Spending Accounts
• 401(k) Retirement Plan with Company Match
• 529 Education Savings Program
• Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
• Paid Time Off (PTO) includes: 11 Holidays
• Exempt Employees are eligible for Unlimited PTO
• Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day
• We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.

Company Overview