[Remote] Lifecycle Marketing Senior Specialist
Note: The job is a remote job and is open to candidates in USA. Zillow is a leading real estate platform focused on reimagining renting. The Lifecycle Marketing Senior Specialist will drive the adoption of Zillow Rental Advertising services by developing and executing scalable B2B lifecycle marketing strategies that enhance pipeline performance and partner growth.
Responsibilities
- Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
- Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
- Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
- Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
- Create re-engagement campaigns to activate stalled or aging leads
- Continuously test messaging, timing, channel mix, and offers to improve performance
- Partner with Event Marketing and Demand Gen to maximize event ROI
- Design pre-event, at-event, and post-event nurture streams
- Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
- Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
- Leverage dynamic content and cohort-based personalization strategies
- Collaborate cross-functionally to ensure accurate tracking and reporting
- Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
- Translate insights into clear recommendations and optimization roadmaps
- Tie marketing activity directly to pipeline and revenue outcomes
Skills
- 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization
- Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution
- Demonstrated experience building and optimizing segmented automated nurture programs that convert
- Demonstrated experience building and optimizing event marketing campaigns
- Demonstrated experience building on previous success and evolving programs
- Hands-on experience with a B2B marketing automation platform (Salesforce/Pardot, Marketo, HubSpot, etc.)
- Proven track record of improving MQL-to-SQL conversion, accelerating pipeline velocity, or increasing closed-won rates
- Strong analytical mindset; comfortable working with tools like GA, Databricks, Salesforce reporting, or similar
- Experience building and troubleshooting HTML email templates and writing marketing copy
- Comfortable operating in ambiguity and building programs from the ground up
- Strong cross-functional collaborator with Sales, Product Marketing, and Marketing Operations
- Clear, confident communicator with strong project management skills
Benefits
- In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.
- Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Company Overview
Company H1B Sponsorship