[Remote] Performance Marketing Manager, Digital

Note: The job is a remote job and is open to candidates in USA. Podium is a company that leverages AI technology to assist local businesses in maximizing revenue through effective communication. They are seeking a Performance Marketing Manager to lead and enhance their digital advertising initiatives across platforms like Meta and Google, focusing on driving performance targets and optimizing full-funnel conversion.

Responsibilities

• Own performance end-to-end. Drive pipeline and revenue against vertical SMB targets across Meta and Google (branded). You own the budget, the strategy, and the number
• Build, don’t maintain. Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilots
• Lead creative strategy and execution. Concept, brief, and actively create or edit ad creative (CapCut, AI tools, UGC, testimonials) to maintain high creative velocity. Run a structured testing framework across hooks, formats, messaging, and audiences
• Optimize the full funnel. Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenue
• Get in the weeds with sales. Work account by account to troubleshoot lead quality, unblock stalled deals, and creatively solution around where the program needs a push
• Bring analytical rigor. Build your own dashboards and pivot tables. Distill complex performance data into clear, executive-ready narratives for leadership and finance stakeholders
• Document and scale what works. Turn one-off wins into repeatable plays. Write things down. Share learnings broadly

Skills

• 4–7+ years of performance/growth marketing experience, with at least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)
• B2B experience strongly preferred. You understand the nuances of pipeline, MQL→SQL conversion, sales-led close motions, and multi-touch attribution
• Track record of building paid social programs from the ground up, not just optimizing mature ones
• Expertise in the mechanics of media buying: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnostics
• Highly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus). You build your own pivots and dashboards to find insights, not wait for them
• Strong creative instincts. You can brief creative, edit creative, and recognize what will perform before it runs
• Excellent communicator who can distill complex data into strategic insights for executive and finance stakeholders
• Bias toward action. You'd rather ship a v1 test today than perfect a brief for two weeks
• Comfortable getting in the weeds with sales: troubleshooting accounts, working leads, and helping close deals where the program needs a push
• Hands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plus

Company Overview