[Remote] Account Executive, Social & Influencer

Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency seeking an Account Executive, Social & Influencer to join their digital team. The role involves executing social media and influencer marketing programs for prominent brands, focusing on content creation, client management, and performance analytics.

Responsibilities

• Manage assigned portions of client programs and social media and influencer activation deliverables, ensuring projects are completed accurately, on time, and aligned with client objectives
• Build strong working relationships with clients and teammates through consistent communication, responsiveness, and reliable execution
• Support account teams in preparing client updates, presentations, meeting materials, and campaign recommendations
• Demonstrate a thorough understanding of client business goals, target audiences, competitive landscapes, and industry trends
• Write and edit engaging, platform-native social content that aligns with client brand voice, messaging, and campaign objectives
• Assist in the development and execution of social media strategies designed to increase awareness, engagement, and business impact
• Manage content calendars and publishing schedules across multiple social platforms
• Support community management efforts through social listening, audience engagement, trend monitoring, and issue escalation when appropriate
• Stay informed on platform updates, emerging social trends, and best practices to identify opportunities for clients
• Research, identify, and vet influencers and content creators aligned with client goals and audiences
• Support influencer outreach, contracting and negotiation, content review & approval, and overall campaign coordinations
• Monitor influencer content performance and contribute recommendations to optimize future programs
• Build and maintain positive relationships with influencers, creator partners, agents and representatives
• Demonstrate expertise across diverse influencer communities, industries, and subject matter areas
• Track social media and influencer campaign performance using platform analytics and reporting tools
• Contribute to recurring client reports by analyzing data, identifying trends, and providing actionable insights
• Support measurement efforts tied to client objectives, including awareness, engagement, website traffic, lead generation, and other key performance indicators
• Help identify opportunities for optimization based on performance data and campaign learnings
• Collaborate effectively with creative, paid media, analytics, and PR teams to ensure integrated program execution
• Mentor interns and junior team members on foundational social media, influencer, and account management tasks
• Contribute ideas for creative campaigns, content strategies, influencer activations, and emerging digital opportunities
• Pursue ongoing learning and professional development to stay current with industry trends, platform innovations, and digital marketing best practices

Skills

• 2–4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, content development, or related fields
• Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube, and emerging channels
• Experience supporting social media programs and influencer marketing campaigns
• Independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, activations, and other content opportunities
• Be comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets optimized for TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms
• Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines
• Strong written and verbal communication skills, including copywriting, emails, and presentations
• Growth mindset with a desire to continuously learn, improve, and take on new challenges
• Strong organizational and project management skills
• Ability to analyze performance data and translate findings into actionable recommendations
• Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture
• Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, Google Analytics, or similar platforms

Benefits

• Competitive benefits package with medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Company Overview