[Remote] Product Marketing Manager - SaaS - Data Management / Salesforce
Note: The job is a remote job and is open to candidates in USA. Yaz Associates GmbH is seeking a Product Marketing Manager to lead strategic and tactical marketing responsibilities for their Data Lifecycle Management Platform. The role involves conducting market analysis, defining product solutions, and executing go-to-market strategies to maximize the value of Salesforce data for clients.
Responsibilities
- Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
- Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for Salesforce products
- Identify growth opportunities in established and emerging salesforce markets (Agentic AI, lead assignments ,etc)
- Lead product definition in collaboration with founders, BU and Sales, ensuring alignment to market needs and customer demands
- Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
- Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc
- Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
- Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams
- Define and track KPIs for product launches, adoption rates, and revenue performance
Skills
- MBA degree or equivalent experience in related area
- 8+ years' of product marketing experience
- Strong expertise in Observability, ETL, Backup solutions and their competitive landscape
- Strong understanding of IT technical infrastructure
- 3-5+ years of salesforce product marketing experience a plus
- Experience with startups/scale ups
- ONLY USA NATIONAL OR GREEN CARD HOLDERS WILL BE CONSIDERED
- Preferably based in the East Coast/Central USA
Company Overview