[Remote] Associate Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Mayne Pharma is a company focused on women's health and dermatology, seeking an Associate Marketing Manager to support the planning and project management of marketing tactics. The role involves brand maintenance, campaign execution, and digital marketing initiatives across multiple brands.
Responsibilities
- Assist in planning and launching multichannel marketing campaigns (digital, email, paid search, web, and field support materials)
- Coordinate with cross-functional teams including medical, regulatory, legal, sales, and external agencies
- Manage campaign timelines, budgets, and deliverables
- Work closely with IT and assigned agency to ensure all technical aspects (redirects, QR codes, outbound and inbound links, data capture) is implemented correctly and compliantly
- Support website content updates and campaign landing page development with internal or agency web teams
- Monitor and report performance metrics and recommend optimization actions
- Ensure all marketing materials meet pharmaceutical regulatory and compliance standards
- Assist with conference, event, and promotional material planning as needed
- Assist in partnership with 3rd party agency SEM activities such as keyword selection, bid optimization recommendations, beta testing, flight recommendations
- Collaborate with web teams on:
- Landing page creation and updates
- Basic site structure and navigation considerations
- Tagging and tracking implementation
- Apply basic SEO best practices to marketing content (metadata, keyword usage, on-page structure)
- Help review website performance metrics using analytics tools
- Project manage and the creation and execution of CRM emails in partnership with 3rd party agency
- Understand of basic HTML email functionality, performance metrics
- Ability to make recommendations and troubleshoot technical issues with emails
- Familiarity with list rental, unsubscribe, and can-spam compliance
- Support A/B testing and conversion optimization initiatives
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2–4 years of marketing experience, preferably in agency and or healthcare industries
- Basic knowledge of Google SEM and paid search campaign structure
- Basic understanding of SEO principles and on-page optimization
- Basic knowledge of website infrastructure concepts (landing pages, tracking tags, page structure)
- Experience working in regulated marketing environments preferred
- Strong project coordination and organizational skills
- Ability to travel up to 25%
- Ability to manage multiple projects and deadlines
- Experience supporting pharmaceutical or healthcare product launches
- Familiarity with marketing analytics platforms (e.g., Google Analytics or similar tools)
- Experience working with marketing agencies or digital vendors
- Exposure to CRM and marketing automation platforms
- Understanding of compliance and review processes in regulated industries
Company Overview