[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Panopto is the leader in visual and audio-based learning technology, dedicated to empowering organizations to share knowledge effortlessly. The Product Marketing Manager will serve as the primary domain expert for enterprise organizations, focusing on understanding buyer motivations and driving customer adoption through strategic positioning and content building.
Responsibilities
- Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer
- Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects
- Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals
- Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue
- Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives
- Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities
- Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points
- Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity
- Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality
- Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns
- Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption
- Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral
- Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem
- Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure
Skills
- Domain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environments
- Strategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statements
- Commercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilization
- Cross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motions
- Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems
- Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models
- A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments
Benefits
- Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.
- Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.
Company Overview
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